Mike Hanauer, a consultant specializing in MSPs, discussed his recent activities, including his role as Chief Revenue Officer at Total and the relaunch of his consulting firm, Green Lake. He focuses on interim leadership for MSPs and post-acquisition integration, emphasizing the importance of retention and proper pricing and packaging. Harry Brelsford, a board member of a community private equity group, shared his experiences with post-acquisition integration and the resilience of the MSP sector. They both highlighted the critical role of MSPs in protecting small and medium businesses, especially during economic uncertainties.

Dan King, from Clever Path IT in Wyoming, discussed his company's recent acquisition, transforming from K2 Technologies (not the skis lol) to a much broader mission, aiming to establish a platform in the Northwest United States. They focus on a diversified client base, including healthcare, accountants, attorneys, architects, and engineers. King emphasized the importance of adapting to technological changes, such as AI, and the ongoing consolidation in the industry. He also mentioned their participation in IT Nation and the Evolve event, highlighting the significance of these gatherings for MSPs. King plans to attend Channel Con again in July 2026 and the Right of Boom conference in February 2026.

Harry Brelsford and Peter Kujawa discussed the IT Nation Global Connect 2025 event, highlighting its success in venue, content, and food. Peter detailed the Service Leadership benchmarking reports, including the annual profitability report and the new compensation benchmarking report. He emphasized the importance of primary research and accurate data. Peter also outlined his expanded role, including running Service Leadership and managing IT Nation events. The conversation covered the event's focus on AI and practical applications, positive feedback on event changes, and ConnectWise's focus on platform delivery and AI integration. Peter concluded with plans for upcoming Evolve meetings in Portugal.

Scott Scroggin, Director of Strategic Initiatives at ConnectWise, discussed the current M&A landscape for MSPs, highlighting high valuations and strong M&A activity despite some uncertainty due to AI and hyper-automation. He noted the scarcity of high-quality partners and the increasing role of private equity. Scroggin emphasized the importance of smaller MSPs leveraging AI for business consultancy to enhance their valuation. He introduced the Evolve Essentials program for MSPs with $7 million in revenue, providing an 18-month curriculum and benchmarking tools. The IT Nation Grow program focuses on business transition, aiming to help MSPs navigate transactions and secure positive outcomes.

George Sierchio from Cogent Growth Partners discussed the current market environment for MSPs, emphasizing that the 2025 market has returned to normal after the 2024 presidential election cycle. He highlighted the importance of staying updated with technology, particularly security and AI, for business viability. Sierchio advised MSP owners on the strategic timing of buying or selling, stressing the need for a good fit and opportunity. He recommended merging with similar-sized companies as a cost-effective strategy for growth, cautioning against bottom-feeder acquisitions. He also emphasized the importance of professional advice and proper preparation for M&A transactions.

Here are a couple high-level thoughts from last week's IT Nation hosted by ConnectWise in Orlando. I’ve said it once and I’ll say it again - it’s the Rose Bowl of events in our space and ya’ gotta go at least once. 

Here are some pillars!

Harry Brelsford and Jesse Miller discuss the evolution of MSP (Managed Service Provider) events, noting a preference for smaller, interactive workshops over large conferences. Jesse, founder of Power PSA Consulting, explains their "Power Grid VC" operating system for MSPs, which includes go-to-market planning and risk management. Jesse also shares his dual life as a farmer with a hobby farm and a family. They touch on the impact of AI on MSP services, emphasizing the need for MSPs to evolve into business guides and profitably offer VCIO, VCISO, and AI consulting services. Harry concludes by wishing Jesse a safe trip to Orlando.

Harry Brelsford and Howard Cohen discuss the evolving landscape of AI and its impact on managed service providers (MSPs). Howard highlights his Substack, "Agentic MSP," which focuses on AI's practical applications for MSPs, emphasizing the need for MSPs to adapt their pricing strategies to incorporate AI's efficiency. They touch on the challenges of being early adopters, using Nvidia and Intel as examples. Howard plans to cover AI's influence on pricing in his next post, advocating for value-based pricing. Harry suggests the potential for a monthly podcast to delve deeper into these topics, underscoring the importance of personal branding in setting higher prices and delivering greater value.

Harry Brelsford and Tim Golden discuss their experiences at the first official GT iA Channel Con event in Nashville, highlighting the positive feedback about the venue and content. Tim, a former MSP now working as a compliance vendor, shares his career journey and the importance of risk assessments and policy documentation for MSPs. He mentions a recent acquisition that added a Professional Services Division to augment MSPs' capabilities. Tim also outlines upcoming events, including shows in Canada and Tampa, emphasizing the level playing field for vendors at GT iA events.