MSP Musings - Direct v Channel Sales
What if? What if automobile manufactures had both direct sales (e.g. Tesla) and a channel (e.g. CarMax)? Such a strategy would cause tension to say the least.
Yet this is already occurring in our beloved Small and Medium Business (SMB) - Managed Service Provider (MSP) ecosystem. I don’t know if the SMB MSP community sponsors all went to the same weekend seminar at a third tier airport hotel in a function room but I’m hearing the strategy articulated more than ever.