What if you built it and they didn’t come? That’s basically my assessment of the current state of the carbon credit marketplace as we have launched well into 2026.
I have been involved with four organizations in this area offering carbon credits to the private sector. The results were underwhelming to say the least. I have two primary observations.
Tough political climate. Not to get political, but somewhere along the way sustainability became a four-letter cuss word just like DEI. etc. This waning appetite to embrace carbon credits has been devastating to the cause. Not sure when or if this will improve.