From MSP to ISV
Late this week I was speaking with thought leader and analyst Howard Cohen (contributor at Redmond Channel Partner magazine) on a catch-up call and he shared how his scope of coverage has expanded to include Independent Software Vendors (ISVs). I proffered that the momentum at Microsoft itself has been to make ISVs the “flavor of the month” often at the expense of its SMB partners. It’s all about getting the love.