As our journey towards enhanced partner profitability continues, I want to make a turn at the intersection of professional life. I’d like you to reflect on creating a new niche focused on ransomware (ergo the Vitamin R reference).
First – what is a niche? It’s a focused subset of a market. And that old saying is “there are riches in niches” still holds true.
This past week, ChannelPro issued it’s 2016 20/20 Visionaries. It’s a time-tested formula bordering on gamification where awardees can add yet another logo to their website. Every industry does this and I appreciate ChannelPro’s on-going effort to highlight the leaders in the SMB channel. In particular, I appreciate its efforts to highlight the new members with an art callout and by featuring the newbies with a photo in print.
With a holiday weekend here in the US, I find that there is a unique opportunity for our readers to slow down and reflect. So I wanted to share a couple of interesting start-up nuggets I bumped into this past week.
Long-time SMB Nation citizen Chip Reaves is always up to something!
There has been a very interesting conversation in the Brelsford house lately about start-ups. Dad (that’s me) is involved in a Big Data start-up in addition to owning SMB Nation (run day-to-day by the amazing Jenny).
By APC by Schneider Electric, BrandPost
So you’ve been charged with single-handedly building and maintaining the company’s entire IT infrastructure. And the only thing smaller than your network closet is your budget. Don’t panic. With a few smart purchases and good decisions, you can maximize resources, minimize costs, and keep IT operations running smoothly. Here’s how to tackle (or dodge) some of the toughest hardware and software challenges that lay ahead
It’s our annual giving campaign and we want to take a moment to thank you for your support. Supporting SMB Nation over the past 15+ years has allowed us to act as your independent ombudsman in the small and medium-business technology arena. We’re all in this together!
This past week was a nationwide celebration called Cinco de Mayo. It was also National Small Business Week supported by the Small Business Administration (SBA). It’s an annual opportunity to reflect back on our roots as small business owners ourselves.
By: Harry Brelsford
An oft-quoted classic movie scene from “The Graduate” (1967) [https://en.wikipedia.org/wiki/The_Graduate] concerns a successful businessman giving career advice to 21-year-old Benjamin Braddock (Dustin Hoffman) to go into plastics as a career choice.