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As more and more businesses adopt inbound marketing as a way to get more leads, the significance of choosing the most effective lead nurturing strategy becomes paramount. Typically, a large share of leads disappears after the first interaction with a business, so getting more quality ones and turning them into sales is something that you just need to master.

A profound THANK YOU to the SMB Nation community for answering the call to assist as you are able in the Hurricane Harvey matter. The momentum, albeit different from 12-years ago with Hurricane Katrina, is building. This is our third of a series of blogs covering Harvey.

Other communities have answered the call to assist Houston and the surrounding SMSA that took the brunt of Hurricane Harvey in late August, 2017.

By: Rebecca Shipley 

When launching your startup, it is likely that the thought of how to best get exposure and a loyal following. And even better if you can do so while also building up your brand identity and its ability to be recognized and remembered by consumers, right? With the right elements, your website can make this happen for your startup. Use your website as a powerful tool to develop your brand and its ability to connect with and engage consumers.

By: Steven Bearak, CEO of IdentityForce

Building an effective cyber security strategy is critical for all small business owners. When running a lean operation, it’s common for a small business to do more with less. IT resources can be scarce, even for those small to mid-sized companies that are in the high-tech and IT fields.

Owning and running a business is an epic feat.

by: Trevor McDonald

As a business owner you have a task at hand every day: producing an agenda of the day’s workload, assigning projects that will be managed by trusted colleagues, sending quick-fire responses to an endless stream of emails, promoting your next marketing tactic, and frankly, so much more.

Recently I visited Simply Measured in downtown Seattle to drink from a firehose. Scott Fallon (Vice President, Marketing) and Maricel Paz (Product Marketing Manager) cornered me in a conference room to overwhelm, daze and amaze me with both research and a product demo. Spoiler Alert: Partner program being developed and launched as I write these words.

(By Karl Palachuk)

Way back in 1993 I found myself in charge of a program to take an entire service business built on Cobol, EBCDIC, and HP-3000 mini computers and create a new system based on Windows Server and SQL. In addition to managing an entire staff of people who ran the entire operation, I managed two COBOL programmers, on SQL programmer, and an outsourced development company that built the new systems based on a 300 page design document I put together.

As promised, my intentions are to keep the MSP Navy in the news cycle concerning the recent hurricanes (Harvey, Irma). Houston MSP Tim Looney started it here and has been joined by fellow MSP Ken Dwight to do good post-Harvey.  Closely-related was the relief coordination via the IAMCP here

This update concerns Irma that hit Florida recently.

People take a great deal of pride in their work, and they want their efforts to be as meaningful to employers and society at large as they are to them, on a personal level. But having more authority, more responsibilities, and a friendlier boss doesn't cut it these days. You'll find out soon enough that there's only so much you can do, as an executive, to keep employees running on all cylinders and happy on the job, before you turn to office interior design.

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SMB Nation Webinar: Friday, Sep 29, 2017 11:00 AM - 12:00 PM PDT

Presented by: Harry Brelsford, and Jason Buffington

DRaaS solutions are fast becoming a popular data protection solution, and for good reason. They offer significant cost savings compared to traditional on-prem models, with no up-front expenditures necessary. Plus, many businesses are attracted to their low-maintenance setup process and specialized, on-demand support.