How to start a business

By: Jayson DeMers

VIP Contributor 

MARCH 21, 2016

You’re excited to start a business. Maybe you have an idea, or you’re just fascinated with the idea of launching and growing your own enterprise. You’re willing to take some risks, like leaving your current job or going without personal revenue for a while. But there’s one logistical hurdle stopping you: You don’t have much money.

As I continue to opine post-ChannelCon (the annual CompTIA conference held in early August in Austin, TX), I’ve collected my thoughts about an extended conversation I had with Marc Monday, SAP Vice President, Partnerships and Ecosystems, at the event. Monday and I crossed paths back in the day during his seven-year

Those that know me and the SMB Nation community understand I get my best stories in the hallways and the flyways just outside the formal conference curriculum. Part of that is because I never was a great student. Part of it is the meetings are best without a scripted PowerPoint deck and PR talking points! 

We have all seen it happen to at least one good person…

Rather it is in politics or small business – someone makes a huge mistake and loses it all.

But, the ironic part about the entire situation is that the mistake was totally avoidable. And, as an outsider, you could totally see that.

Startups usually run on a shoestring, which means that they have limited marketing budgets. In order to reach their target audience and boost their business, startup owners have to be very creative and use every possible digital marketing strategy they have at their disposal. There are lots of cost-effective tactics that can be used, but having a well-defined strategy is essential for their implementation and success. If you do everything properly, you can expect a 50% increase in conversion rates.

MyDigitaial Sheild

New solution brings the high quality and reliability of expensive MPLS networks to low-cost broadband with baked in enterprise security

Wilmington, DE– June 20th, 2017My Digital Shield (MDS), a leading provider of Security-as-a-Service (SECaaS) for small businesses, announced today the release of OmniWAN, a SD-WAN solution tailored to small and medium-sized businesses (SMBs).

 

 business meeting

Alicia Sandino

Entrepreneurs and small businesses are getting on board with a virtual phone service. Its mobile-friendly capabilities and business-focused features are just a few of the alluring aspects of this business communication service. Not too long ago,if you were an entrepreneur you had to rely on your personal cell phone plan and phone number to stay in touch with prospects and clients, keeping you from establishing a professional image.

Thoma Bravo LLC, a leading private equity investment firm, today announced that it has acquired Continuum, a premier global IT management platform for Managed IT Service Providers (MSPs), from Summit Partners. Financial details of the deal were not disclosed. 

Continuum, headquartered in Boston, is an international firm that provides MSPs with the platform, services and processes

Posted on May 19, 2017 by Jeff Shuey

Does the gig economy encourage the rise of the Uber Specialist?The Gig Economy

Where Uber Specialist means a person with deep and specific skills.

Note: This has NOTHING to do with the car service.

Effectively this is the market and model for independent consultants since the dawn of time. Where someone has a unique skill that people are willing to pay for.

As I write this sequestered on Bainbridge Island, I’ve just returned from DattoCon 2017 in Denver. This was the fifth installment of this partner conference and, to cut to the chase, I will repeat. Ironically this was my first DattoCon conference; I’ve tracked the firm for ten years all the way back to the basement. In those days, I could call and Austin McChord, founder and CEO, answered the phone directly.