Building a community starts with a culture that is focused on strong relationships, that help build referrals.  Alignable is an online network community that focuses on just that.  It helps connect small business owners across North America to drive leads and prospects, generate referrals, land new business, build trusted relationships, and share great advice.  Harry Brelsford of SMB Nation sits down with Beatrice Phillips of THE ALPHA GROUP INTERNATIONAL who received the Business Person of the Year award  in Orlando, to discuss the best kept secret to grow your business.     

During the pandemic PC sales posted their fastest growth in 20 years, as the world prepared for remote work and learning.  Although the PC sales spiked in Q1 2021, Q1 2022 global PC shipments is down according to Gartner.  announced that “it estimates that PC shipments decreased 7.3% on an annual basis to 77.5 million units.” 

The growing dependency on technology has resulted in a increasing number of cyber security threats.  As the cyber security landscape changes, it is becoming more important than ever for business owners to look at and understand cyber security, as well as their business risks, vulnerability and how it can affect their business should they be attacked. 

We are seeing a major shift in cyber insurance as  premiums have increased between 30% and 110%.  One school district even reported a 334% increase in their cybersecurity policy.  As more and more big names are breached or hit with nasty ransomware strains, many are realizing the consequences and financial stresses this can have on their company. 

Technology is moving  faster than ever before.  From robots responding to customers, AI anticipating orders before they are placed, and the ability to stream music, share cars, and have groceries delivered at the touch of a button is being driven by the latest technology innovations.  With technology transforming daily it has opened up opportunities for cybersecurity attackers to use new technology for their advantage meanwhile defenders are trying to keep up. 

Building a successful company is about more than hiring the right talent.  While hiring is important, it is just as, if not more important to help employees grow into valuable contributors to the team.   Empowering employees is an important part of boosting the culture, morale, and employees value within the company. 

After 14 years with Microsoft, Caroline Goles embarks on a new opportunity as Vice President of Digital Sales Strategy with Pax8.  With her vast experience in the worldwide channel, she is excited to join the Pax8 team to provide critical insights into the complexities of operating a global operations, as well as share her love and passion for the partner community. 

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