Pocket MBA Instant Entrepreneur Series: What does the price of West Texas crude oil have to do with anything?

Business Speak

It actually has to do with everything.  First of all, crude oil is a commodity and it tends to go up and down.  Right now it's going up with inflationary pressures,  but if we dive a little deeper there are  renewable energy resource windmills on the same land as the crude oil.  That’s  where you want to be in this new economy, especially for my career in technology with managed services providers,

I'm going to frame it up. That's what we call recurring revenue versus natural resource. Revenue tends to come in spurts and then disappear when the natural resource runs out. So I would offer in this instant entrepreneur minute that you'll want to be the windmill and not be West Texas crude oil for your continued success.