Megatrends Shaping the SMB Market

Community Content

jabraminiThe day will come, probably, sometime in the next few years when we’ll look back at the dizzying pace of change happening

in the small to medium business market (SMB) and we’ll marvel at how we managed to keep our heads above water.

Businesses currently dealing with an uncertain economic outlook are also coming to grips with a degree of technological change that has not only given their consumers tools never before imagined but also resources that allow those bold enough to seize them with tremendous competitive advantages. This isn’t just a case of “good times” or “bad times” – this is a rapidly evolving business landscape that the SMB decision maker lives in, a Darwinian landscape playing at fast forward.

When we step back and try to take a snapshot of the current state of the SMB market, we need to bring both sides of the equation into focus: we need to understand the mood of the market, from their fears and leanings to their expressed needs, as well as the need to grasp those technological shifts that matter most to them. Either without the other is at best incomplete and at worst misleading.

With this in mind, we’d like to share what we’ve learned about where the SMB market is heading – and we’d like to let you in on our point of view so you can understand how Jabra can provide the tools you need to help you get to where you want to go, faster.

Please click here to view the SMB Megatrends webinar: