Douglas Green, Publisher, Telecom Reseller
You would think that owning the big fat pipe, over which everything must flow in the age
This on-going challenge might explain last year’s big announcement that AT&T would support WebRTC developers. WebRTC might be to AT&T in 2015 what agents were to Bell South twenty years ago. Decades ago, confronted with a large number of new products to sell and a burgeoning world of entrepreneurs seeking to break into telecom, Bell South developed an agent program, basically allowing anyone with a car and ambition to try their hand at selling Bell South’s services. A channel was born. Today, WebRTC might allow AT&T to in a sense allow developers to be a kind of reseller for their network services, utilizing WebRTC.
WebRTC will allow for the creation of an app store, with each app providing a unique experience over the AT&T network, be it for entertainment or for productivity. The developers get a wide-open platform to invent, a ready market of millions of users, while using WebRTC, a basically free to use code. AT&T in return gets inventions connected to its network that will permit it to create product differentiation. WebRTC might prove to be something that creates stickiness for the network.