As our journey towards enhanced partner profitability continues, I want to make a turn at the intersection of professional life. I’d like you to reflect on creating a new niche focused on ransomware (ergo the Vitamin R reference).

First – what is a niche? It’s a focused subset of a market. And that old saying is “there are riches in niches” still holds true.

This past week, ChannelPro issued it’s 2016 20/20 Visionaries. It’s a time-tested formula bordering on gamification where awardees can add yet another logo to their website. Every industry does this and I appreciate ChannelPro’s on-going effort to highlight the leaders in the SMB channel. In particular, I appreciate its efforts to highlight the new members with an art callout and by featuring the newbies with a photo in print.

by Lynn Haber
Senior Writer

Channel partners can take advantage of many cloud marketplace options as part of their go-to-market strategies. Here's what you need to know to get started.

As part of our ongoing dialog about reinventing yourself, I present for your scrutiny the concept of making the last mile of your operations more efficient. So much emphasize is now placed on pre-acquisition lead generation that we’ve lost sight of improving the bottom line by improving your back office. It’s understandable. We ask a lot of MSPs to be skilled in three areas: finder, minder and grinder.

For those of you looking to start-over with Office 365, there is good news. Two independent Microsoft consultants from opposite ends of the planet came together to write the most comprehensive end user guide on Skype for Business.