Many readers enjoy the “Fastest two minutes in sports” as a regular segment on SportsCenter at ESPN. Some of you enjoy the weekly highlights at halftime on Monday Night Football. So fasten your seat belts. In the ten minute video that accompanies this blog, you will discover the most important features of Atera, a spunky start-up that aims to make a splash in the SMB partner community.

 

 

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“There is a need to retool yourself, and you should not expect to stop,” said Randall Stephenson, the chief and chairman of AT&T. He is reinventing the company for a cloud-heavy future.  Credit Brandon Thibodeaux for The New York Times     

Further supporting our basic contention that now is the time to start over as existing MSPs, Jamison West’s Arterian MSP practice announced this week it was acquired by Texas-based Aldridge. But there’s more to this story then a simple acquisition – its more complex. Read on.

Relevancy is an essential success factor. Stories we told several years ago on the server-side are no longer relevant. Today we believe the storytelling you will value most is the pivot facing the partner channel.

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