By Gary Audin

Subscription revenue is very attractive. The Managed Service Provider (MSP) business plans call for continuing and expanding subscription services. Developing these services requires capital, new staff, is risky, and can take a long time to be successful. This encourages the MSP to look for services they can resell. Does the MSP white label a service or sell a branded service?

Windows 11 has arrived, and was designed with you at the center.  With a world who is heavily reliant on using PC’s, Microsoft has focused on delivering an OS that makes your life easier,  more secure, connected, all while helping you get things done faster. 

Marketing during the pandemic was a shift for many businesses, as we went from in person handshakes to digital marketing and communication.  With these fluctuations it probably comes to no surprise that consumer behavior shifted during the pandemic, with businesses shutting their doors, and face to face interactions becoming nearly nonexistent.  Now that the world is opening up many businesses are looking back at the long term implications of the pandemic in terms of how they market themselves. 

When someone says public speaking, some people love it, and others are terrified of the thought.    Although you may have a fear of public speaking, at some point in your career you will be called upon to do some sort of public speaking.  It may be to a board room of colleagues, or onstage at a conference, but at some point you will need to speak up.  

Podcasting is a booming industry with an estimated 2 million active shows, and about 70% of US citizens aware of podcasts. Although, podcasting has been around for awhile the popularity has grown and is predicted to continue to grow.   With the growth in podcasts there are many things podcasters need to focus on in order to keep their audience coming back for more. 

Small and Medium businesses have been hit hard over the past couple years.  From the pandemic, to retaining and recruiting top talent, to most recently dealing with supply chain challenges, inflation, and more.   These changes have left  businesses to rapidly change their business models to keep up with the ever fluctuating landscape.

The Russia-Ukraine war is driving elevated concerns for cyber security risks worldwide.   While the current climate is unpredictable, cybersecurity experts are warning organizations to prepare for a potential in increased cyber- attacks by updating software, making sure patches are up to date, use multifactor authentication, and strengthen your passwords.    

Zebra recognizes the challenges SMB companies face in today’s economy,  and have built the SMB Specialization Program to help provide resellers the tools and support  they need to build a strong pipeline and close deals in a highly competitive market.   

Marketing is hard, time consuming, and typically the last thing you work on (if it leaves the to do list).  Although, marketing is typically pushed to the wayside, it is your avenue to improve your businesses profit, recurring revenue, work life balance, and driving more customers to ultimately help you grow your MSP.   


Paul Green

Small and Medium businesses are already balancing the cost of doing business and the margins continue to get thinner.  Between the unpredictable supply chain raising costs, labor cost on the rise, and finding talent,  small and medium businesses are having to make hard decisions when it comes to pricing. 

You may have already heard the general release of Microsoft’s New Commerce Experience (NCE) which expanded to include M365, Dynamics 365, Windows 365, and Power Platform, took place earlier this year.  This is the third phase of a multi-stage transformation to offer a unified experience to both partners and customers. 

Cyber hygiene is the cybersecurity concept of personal hygiene. It refers to the fundamental best practices an organization takes to maintain their health.  Just like personal hygiene there are three basic principles a company should use to protect their health, using products and tools that fit your  needs, performing these hygienic tasks correctly, and establishing a routine.