Thank you for participating in our 2016 Readership Survey – it’s good for us and good for you. Here are the results:
Nearly 2/3 of you defined yourself as MSPs at 62.84%. The remaining responses included break-fix, consultant, system integrator, business consultant and ISV.
Technical content areas you are interested in, in order of strength, are: Office 365, Windows 10, and Windows Server. As you can see in the figure, AWS, Azure and Skype are less popular topics for you.
Not surprisingly, with respect to segments, you want coverage on the small and medium business (SMB) area. You are not interested in government and education. Enterprise, home and consumer were all tied for a distant second.
In terms of general areas, you were very interested in more coverage of SECURITY! Second was legacy technologies and third was cloud. Losers included Big Data and Internet of Things (IoT) with both topics tied for last.
Your interests in “styles” was won by the “How To…Business” category followed by a tie with “How To…Technical” and stories on products and services. The notion of “Best of” contests finished a distant last.
When it came to social topics, you want more coverage on Start-ups, Shutdowns and Start-overs. The good news is that we’re closely listening to you and intend to make these area(s) pillars of our coverage in 2016! Tied for second was industry hiring and firings and gossip (lawsuits, etc.). Last place goes to political coverage. I thought political coverage might be a bit higher with the 2016 election year in the US.
Finally, a couple of standout comments included desire for an improvement in our newsletter being displayed on mobile devices, Hybrid Exchange/O365 articles and more technical content. There was also a shout-out to SharePoint. One person shared that “I expect this to provide content related to my work and revenue streams.”