Microsoft Launches Devices Program to Bring Surface via the Channel

Geek Speak

We heard yesterday from Microsoft that the company has formally launched its new Microsoft Devices program to bring its Microsoft Surface tablet to

the channel. As outlined in a blog posted by Jenni Flinders, Microsoft’s VP US Partner Group, the new program will involve the Surface device to be distributed via a partner ecosystem that can sell the device to organizations of all sizes; participating distributors include Ingram Micro, SYNNEX Corporation and Tech Data. Resellers included in the program are: CDW, CompuCom Systems, Inc., En Pointe Technologies, Insight Enterprises, Inc., PC Connection, Inc., PCM, Inc., Softchoice, Softmart, SHI International Corp., and Zones Inc.

“This program greatly expands the reach of the Microsoft devices-and-services strategy, extending our family of devices enabled by cloud services to more organizations,” Flinders said in a blog post. “We look forward to working closely with our Microsoft Devices Program partners to better serve their commercial customers. As we move quickly into future phases of this program, we will begin activating more partners to sell Microsoft devices.

Flinders also urged partners to learn more about the Microsoft Devices program by attending the company’s Worldwide Partner Conference next week. You can also keep up to date on the program by visiting