G.E. Starts Over as Software Company
Many SMB Nation members have seen the recent G.E. television advertisement where a younger geek tells parents and friends he is joining old school G.E. as a developer. Needless to say, the geek’s career aspirations are met with disdain in this deadpan spot. But there is truth to humor. Recently the New York Times article “G.E., the 124-Year-Old Software Start-up” states the obvious that G.E. has to reinvent itself to survive and thrive.