HP is capitalizing on the chaos in the server market right now with its new Smart Choice campaign. It’s aimed at educating and
When I spoke recently with Chuck Smith, vice president of strategic growth and business development for HP Servers, he shared that the new Smart Choice campaign is to enable HP partners to go out and capitalize on server opportunities. Basically Smart Choice is a program (it’s not a “product”) that provided turnkey support for HP partners to confidently acquire more server customers. Its emphasis today is grabbing market share as IBM customers will reasonably be asking tough strategic questions like “what now?” Smith reported over 600 wins so far this year, proving there is some “there there.”
I liken the Smart Choice campaign to the server reseller kit a few years back called “Mission Possible.” Mission Possible bundled resources into an attractive “suit case” that was made to look and have you feel like a secret agent. It was cool and innovative. And I’m glad to see that HP is back in a similar vein with its new Smart Choice campaign.