In a new era of social responsibility, people are becoming more and more knowledgeable about the companies they purchase from. With customer research skyrocketing, knowledge becoming readily available, and accessibility at the tips of everyone’s fingers,
cause related marketing has become a big deal amongst many companies. Not only are customers looking for a great product, but they also want a company who is doing good for society as well as ethical. Research shows that over 80% of consumers would switch bands if one supported a good cause given similar price and quality. Lucky for MSPs, research shows that most small businesses are already participating in cause marketing and giving back to their community. Watch as Harry and Danny chat about some great cause marketing campaigns.