HP Makes Changes, Enhancements to PartnerOne Program

Geek Speak

HP today announced enhancements to its flagship PartnerOne program, helping HP partners to accelerate growth and profitability, while strengthening their competitive differentiation in

the market.

According to a press release issued today by HP, the changes to the program will be effective Nov. 1, 2013.

The program will focus on a simple structure that offers a predictable and profitable compensation model. This includes streamlined certification requirements spanning all regions and multiple HP business units, including HP Enterprise Group, HP Software, and HP Printing and Personal Systems.

HP says it will focus the HP PartnerOne compensation model on three key areas to help partners drive incremental revenue and increase profitability.

· “Core Compensation” aligned to membership status.

· Growth in new business revenue opportunities.

· Targeted products and services sales incentives.

These changes expand on the “Core Compensation” enhancements rolled out in May 2013, when HP removed gates and caps, enabling qualifying partners to begin earning rebates from their first sale and giving them access to unlimited earning potential.

The enhanced program will also feature PartnerOne membership levels—Platinum, Gold, Silver and Business Partner—which will be consistent across HP business units and available in all regions. This new structure offers greater partner differentiation and is simpler and more intuitive for end customers. Partners also will find it easier to identify opportunities and differentiate their businesses in the marketplace.

As an added benefit for partners, HP will actively brand the highest partnership levels in end-user customer marketing campaigns.

As part of the additions to the PartnerOne program, HP has also streamlined its certification process to make it easier for partners to identify and complete the training needed to achieve product and solution Specializations. For example, the number of technical certifications in the HP Enterprise Group has been reduced from 44 to 22.