After 14 years with Microsoft, Caroline Goles embarks on a new opportunity as Vice President of Digital Sales Strategy with Pax8.  With her vast experience in the worldwide channel, she is excited to join the Pax8 team to provide critical insights into the complexities of operating a global operations, as well as share her love and passion for the partner community. 

When was the last time you bought a product or received a service where you went wow, this is really cool?  In today’s ever changing world it have become harder and harder to wow your customers.  Wowing your customers goes beyond just caring for customers, it takes more than doing what you promised. This may seem simple and obvious, but in the hustle and bustle of daily work, it's often overlooked.   

With the pandemic hitting hard and fast and few businesses having a plan for a global crisis, many businesses learned valuable lessons during the historic moment.   With most employees leaving their office with no return day both owners, employees, and clients learned  valuable lessons that many things cam be done from remote locations. 

For the past two years the event industry has been faced with incredible challenges due to the ever changing times.  Although they have been through many challenges the event industry has moved forward forging a new future across all aspects of life and business. 

In the current economic state it is becoming harder and harder for small business to survive.  From labor shortages to supply chain restraints small businesses are facing huge challenges in there day to day operations.  As an Independent MSP you are bearing the responsibility not only to overcome these challenges, but also provide industry leading technology, hardware and software, support, cloud technologies, while staying on top of operations, financials and managing the bottom line. 

Have you ever wondered how much to charge for your services?  If you have ever struggled with pricing rest assured you are not alone.  With these uncertain times and inflation going up,  a lot of MSP’s have said they have increased their rates by 12% over the last year. 

Customer experience is not only how a customer perceives your business, but is also a big factor in weather a customer will return to your business again.   A positive customer experience is crucial to the success of your business, as a happy customer will likely become a loyal customer.  There are many factors that go into the customer experience from employees personal brand, communication with customers (tone of voice, and the words you say), how employees dress, showing customers you care and so much more.

With the changes in the economy, environment, and life many Americans are quitting their jobs in record numbers, which many predict will continue into 2022.  As the work environments change, from remote work, to virtual interviews, and more flexibility, many are seeking new employment opportunities, leaving many companies facing labor shortages with increased demand in many industries.

Small business Owners have had quite the ride over the last two years.  With the corona virus delivering repeat blows from shut downs, to supply chain backups, and daily changes small businesses have dealt with it all.  As we look to 2022 many are optimistically cautious as it approaches. 

Many companies and influencers who have long relied on Facebook to connect with fans, advertisers, clients, and to sell products are rethinking where they post after the companies platform went offline earlier this year. With the outage many small businesses realized how much they rely on social media not only to get their message out, but many saw a direct hit in their sales during the disruption.

By: Harry Brelsford

Leading MSPs are driving Unified Communications as a Service (UCaaS) success at Small and Medium Business (SMB) customer sites by focusing on three drivers: features, functions and pains. Another success factor is to team with 8x8 for the journey. In this blog, I’ll focus on each driver individually.