Caught up with a jammed Vikram Ramesh recently at the N-able Evolve Conference in Fort Lauderdale. Turns out he is my neighbor here in Austin, Texas so I have a new BFF.
Highlights
Head Nerds. What are the head nerds? This concept is unique to N-able. This program helps overcoming two challenges, according to Ramesh. First – MSP partners were asking who can I talk to at N-able to answer my customers technical challenges. The head nerds are available to answer any technical questions.
Second, the head nerds are a stability injection in overall relationship in the MSP and customer ecosystem.
Listen to the podcast HERE
Product-led growth v. Partner-led growth.
Vikram defines both paradigms and you can find academic conversations on these topics at the Harvard Business Review but, warning, that pub uses ten dollar words.
- Product-led growth is an older paradigm and just was is sounds.
- N-able is a channel first company so it actively engages in partner-led growth,
- This is a hybrid strategy to do both approaches and they are complimentary.
Track Ramesh via his LinkedIn profile HERE