SMB Nation (Austin, TX) has partnered with Technology Reseller (Vancouver, WA) to expand their joint portfolio to offer more solutions for Small and Medium Business (SMB) partners who are Managed Services Providers (MSP).
The partnership effectively doubles the audience with a strategic pen stroke. That consolidation results in more efficient solution delivery for the SMB MSP community sponsors to get better results and greater awareness. This is a new way to reach a qualified audience.
Formerly known as Telecom Reseller, the rebranding to Technology Reseller is part of a strategy to further deep engagement with the MSP community. The core audience of Technology Reseller has historically been “voice” with telecom resellers, sales agents and VARs. SMB Nation brings its category killer asset of “data” partners. VARs, IT consultants and MSP.
The two principals are Harry Brelsford, CEO of SMB Nation and Doug Green, Publisher of Technology Reseller. This partnership capitalizes on the macro mega trend of the telecom audience moving into the MSP space. This combination is synergistic with very little overlap. The launch solution for community sponsors is a podcast bundle created at numerous live technology community events.
“We are Better Together!” Brelsford concluded.
Contact
Harry Brelsford, CEO
SMB Nation
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206-915-3072