Harry Brelsford and Peter Kujawa discussed the IT Nation Global Connect 2025 event, highlighting its success in venue, content, and food. Peter detailed the Service Leadership benchmarking reports, including the annual profitability report and the new compensation benchmarking report. He emphasized the importance of primary research and accurate data. Peter also outlined his expanded role, including running Service Leadership and managing IT Nation events. The conversation covered the event's focus on AI and practical applications, positive feedback on event changes, and ConnectWise's focus on platform delivery and AI integration. Peter concluded with plans for upcoming Evolve meetings in Portugal.

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Global Connect 2025 Event Recap
- Harry Brelsford praises the Global Connect 2025 event, highlighting its success in meeting the pillars of a great event: venue, content, and food.
- Harry mentions Peter Kujawa's role in the event and his contributions to the SMB Nation audience.
- Harry asks Peter to discuss his expanded role and the benchmark study reports.
Benchmark Study Reports
- Peter explains the three different reports produced by his team: quarterly benchmarking, annual profitability report, and annual compensation benchmarking report.
- The annual profitability report was released in late May or early June, and Peter offers to provide it to Harry's listeners.
- The annual compensation benchmarking report is currently open for data submission until the end of November, with reports being issued in early December and the full report in late February or early March.
Primary Research and Data Accuracy
- Harry appreciates Peter's commitment to primary research, comparing it to Microsoft Research and IBM's research efforts.
- Peter emphasizes the importance of aligning data to their chart of accounts, ensuring accurate comparisons of service gross margin and other metrics.
- Peter highlights the benefits of benchmarking for MSPs, sharing his personal experience of running an MSP for 11 years.
Peter's New Role and Responsibilities
- Peter discusses his continued role in running Service Leadership and his new responsibilities with IT Nation.
- IT Nation includes all of the peer group organizations under Evolve, celebrating its 25th anniversary.
- Peter mentions the three annual international events: London in March, Sydney, Australia in August, and the flagship IT Nation Global in Orlando.
IT Nation Global 2025 Event Highlights
- Peter focuses on the event's emphasis on AI and practical teachings for MSPs to implement changes in their businesses.
- The event included sessions on leadership, M&A, and automation, with a selection criteria bias towards AI and practical teachings.
- Peter highlights the positive feedback received for the event's changes, such as moving the party to Wednesday night and ending the event earlier on Friday.
ConnectWise's Focus for 2026
- ConnectWise is fully focused on delivering their platform and embedding AI and automation further into their products.
- Peter mentions the announcements about automation being built into their SOC and SIM products.
- IT Nation and Service Leadership are already planning for next year's events, with a focus on improving and expanding their offerings.
Service Leadership's New Products and Initiatives
- Service Leadership launched a small partner benchmarking product called Benchmarking Essentials and a smaller partner peer group offering called Evolve Essentials.
- The goal is to make benchmarking and peer group offerings accessible to smaller partners, regardless of their size.
- Service Leadership is also building a product for multi-location roll-ups to benchmark parent and child companies, with more details expected in Q2 of next year.
SMB Nation's Role and Future Plans
- Harry shares SMB Nation's approach of being a community college system, feeding larger organizations like HTG.
- Harry appreciates Peter's efforts to make benchmarking and peer group offerings accessible to smaller partners.
- Peter mentions his upcoming travel to Portugal for Evolve Q4 EMEA meetings, where he will meet with small groups of companies to help with their challenges.
Final Thoughts and Future Plans
- Harry and Peter discuss their travel plans and personal interests, with Peter expressing his desire to visit Washington and Oregon.
- Harry shares his love for travel and his favorite destinations, including Lisbon, Sydney, and Cape Town.
- The conversation ends with mutual appreciation and well wishes for safe travels.