SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Creative Strategist John Armato to Speak at Karl Palachuk’s SMB Online Conference

Technology author Karl Palachuk encourages Managed Service Providers to reboot their business for the current economy – and his guest keynote speaker Creative Strategist John Armato challenges the IT community to think INSIDE the box to do it. With that being said, Palachuk has invited Armato to address the community during his SMB Onlinie Conference that will run 9:00 AM to 3:00 PM Pacific on June 25-27, 2013.

Armato brings 17 years public relations experience, to include his work at Fleishman-Hillard – one of the world’s largest public relations firms. He has won dozens of awards and his portfolio of clients includes Hallmark, H&R Block, Visa, E. & J. Gallo Winery, the United States Interagency Council on Homelessness and the Egyptian Tourism Authority.

Armato explains that his passion is facilitating the creative process. He asks “Who hasn’t been told to ‘think outside of the box’? The intent is great, but over time the concept has come to imply the ability to pluck ideas from nothingness,
which is to believe in magic, not the creative process.”

Armato advises that when you ask people to think outside the box it creates intimidation, anxiety, and insecurity. Yet creativity has never been more important in the careers of individuals, the success of organizations, and the future of communities”. Palachuk adds that Armato’s contribution to the online conference is “to show professionals who are not necessarily professional ‘creatives’ how to practically approach the creative process”.

Conference attendees can choose to listen live to the conference or obtain access to recorded sessions. For more information, and to register, go to

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