Ed. Head Nerd Chris Massey is keeping the lights on at N-Able driving it’s partners to think beyond bit and bytes and speeds and feeds with its executive programs as part of the business transformation initiative. His five-year effort has resulted in these pillars:
- Executive Roundtable
- Business Transformation
- Operational Benchmark
- Growth Program that includes broader benchmarking and growth surveys.
- And more
This educational investment puts N-Able on-par with the much larger similar efforts at Connectwise (IT Nation Evolved and Service Leadership) led by Peter Kujawa. It’s a compliment I can mention N-able in the same sentence as ConnectWise and these efforts are what I call community complimentary that are additive to trying to educate what is a largely undereducated MSP audience.

More about Massey
Boy howdy that dude has a gregarious personality with significant big stage time each day starting with the morning daily summary and pep talk. Hell, he’d even do well here in Austin Texas lol. But alas he resides in Youngstown Ohio. His LinkedIn profile alludes storytelling as one of his delivery methods for which I would concur. This Kent State University grad is one to keep an eye one.
Shout out to past MSP educational efforts
The ROI on MSP educational efforts is very difficult to measure. So investments are based on faith and hope. One early effort was Sherweb in Canada with its MBA for MSP tour several years ago. And a tip of the hat to Microsoft for its early and going partner educational efforts. The problem I felt with the Microsoft efforts was a maturity mismatch. MSPs just didn’t get excited (stomping feet, hooting and hollering) listing to a $4t company.