Agentic AI and MSP - Howard's Take!

v2 Howard Photo Oct 03 2025 11 58 58 AM

Harry Brelsford introduces Howard Cohen, highlighting their long-standing friendship and Howard's transition from being an analyst to a writer.
Howard Cohen discusses his experience at Channel con, where he noticed misinformation about AI and saw an opportunity to provide accurate and valuable insights.
Howard explains the concept of "agentic MSP," focusing on how MSPs can use AI as a tool to enhance their agency and effectiveness.
Howard emphasizes the importance of staying updated with the rapid changes in AI and tracking major players in the industry to provide relevant information to MSPs.

Harry Brelsford shares his experience with early adoption, using examples like the rebranding of "Rebrand" to "365" and the evolution of Small Business Server.
Howard Cohen agrees, noting that being an early adopter often means taking risks and accepting that some efforts may not last.
They discuss the importance of first-mover advantage and the need to adapt and reinvent as the market evolves.
Harry mentions Nvidia's early success and the challenges they face with increasing competition, highlighting the importance of strategic transformation.

howard agentic MSP

Harry expresses frustration with Intel, noting their struggles and the departure of many talented individuals.
Howard Cohen shares his personal experience living near an Intel plant that has significantly reduced its workforce.
They discuss the broader implications of government investment in private entities and the potential impact on the tech industry.
Howard emphasizes that while these broader industry trends are important, they are not the primary focus of his work on agentic MSP.

Howard Cohen introduces the topic of pricing strategies, noting that the traditional hourly pricing model for IT services is outdated.
He explains that AI will reduce the number of hours required for technicians, making hourly pricing less viable.
Howard outlines three pricing strategies: cost-based, competition-based, and value-based, emphasizing the need for MSPs to adopt value-based pricing.
He plans to cover this topic in his next post, highlighting the importance of adapting to new pricing models in the AI era.

Harry Brelsford shares his experience at a Microsoft event and his discussions with a publishing partner about the value of personal branding.
He emphasizes the importance of having a personal brand to command higher prices and deliver greater value.
They discuss the example of analyst Jay McBain, whose personal brand has significantly increased the value of his services.
Howard Cohen agrees, stating that his goal is to provide actionable insights that help businesses improve and grow.

Harry suggests doing a monthly podcast to continue their discussions on various topics.
Howard Cohen agrees, looking forward to future conversations and exploring new topics in depth.
They both express their appreciation for each other's insights and contributions to the tech industry.
The conversation concludes with a mutual agreement to stay in touch and continue their collaborative efforts.