Where to begin? Let’s play the standard who, what, where, when, why and how.
Who – the audience for Smartsheet is primarily IT Pros who work for traditional businesses day-to-day. These attendees would use Smartsheet as part of a job role. Over 60% of the attendees are women (compare to many tech conferences where I believe 90% of the attendees are men).
What – the Smartsheet Engage conference is in it’s second year and doubled in size from 1,000 last year to over 2,000