As more and more businesses adopt inbound marketing as a way to get more leads, the significance of choosing the most effective lead nurturing strategy becomes paramount. Typically, a large share of leads disappears after the first interaction with a business, so getting more quality ones and turning them into sales is something that you just need to master.

A profound THANK YOU to the SMB Nation community for answering the call to assist as you are able in the Hurricane Harvey matter. The momentum, albeit different from 12-years ago with Hurricane Katrina, is building. This is our third of a series of blogs covering Harvey.

Other communities have answered the call to assist Houston and the surrounding SMSA that took the brunt of Hurricane Harvey in late August, 2017.

By: Rebecca Shipley 

When launching your startup, it is likely that the thought of how to best get exposure and a loyal following. And even better if you can do so while also building up your brand identity and its ability to be recognized and remembered by consumers, right? With the right elements, your website can make this happen for your startup. Use your website as a powerful tool to develop your brand and its ability to connect with and engage consumers.

Let me start by expressing profound gratitude for the positive reaction to my first MSP Navy blog. It’s refreshing and reinforcing that we are community!

I have an update. One of the replies I received was from Ken Dwight, a Houston-based MSP at The Virus Doctor


 Business Plan

andresr/Getty Images

By Alyssa Gregory
Updated June 28, 2017

If you are thinking about starting a small business, you most likely already know what a business plan is and have heard that you need one. But do you truly understand the purpose of a business plan? Does it really matter if you have one for your small business? And how can you create a small business plan that is actually useful? The introduction and tips below will lay the groundwork for creating an effective small business plan for your new business.

This is a start over story. Tim Loney, long-time SMB Nation member and successful MSP, has reached out with a request. Loney is keen on helping his Houston community get back on its feet after Hurricane Harvey. Readers will remember 12-years ago

by Rob Wormley in People Management

Human resources is probably one of the more complicated aspects of running a small business. The complexities of working with people don’t fit nicely on a spreadsheet. Yet HR is incredibly important; employee salaries and benefits make up a huge chunk of your operating expenses.

How to start a business

By: Jayson DeMers

VIP Contributor 

MARCH 21, 2016

You’re excited to start a business. Maybe you have an idea, or you’re just fascinated with the idea of launching and growing your own enterprise. You’re willing to take some risks, like leaving your current job or going without

As I continue to opine post-ChannelCon (the annual CompTIA conference held in early August in Austin, TX), I’ve collected my thoughts about an extended conversation I had with Marc Monday, SAP Vice President, Partnerships and Ecosystems, at the event. Monday and I crossed paths back in the day during his seven-year

Those that know me and the SMB Nation community understand I get my best stories in the hallways and the flyways just outside the formal conference curriculum. Part of that is because I never was a great student. Part of it is the meetings are best without a scripted PowerPoint deck and PR talking points! 

We have all seen it happen to at least one good person…

Rather it is in politics or small business – someone makes a huge mistake and loses it all.

But, the ironic part about the entire situation is that the mistake was totally avoidable. And, as an outsider, you could totally see that.