Understanding Jay McBain’s 2020 Forecast Report

Business Speak

I took 30-mins to carefully read Jay McBain’s 2020 forecast titled “What I See Coming for the Channel in 2020” and I still didn’t completely understand. McBain, a principal analyst at Forrester, is truly a gifted expert and the report is well written. But at

some level it’s above my pay grade so I reached out to Will Yafi (TIDWIT) to have him walk me through it in the interview. A few takeaways include the breakdown of the traditional partner program, the importance of non-transacting partners and what’s old is new (referring to my technology consulting days back at a large Pacific Northwest accounting firm).


Will Yafi