“It has always seemed to me the real art in this business is not so much moving information or guidance or policy five or 10,000 miles. That is an electronic problem…
…The real art is to move it the last three feet in
face to face conversation.”
— Edward R. Murrow, ABC TV’s “Issues and Answers,” August 4, 1963
It’s interesting that no matter what field of study or industry you dig into, you see this same sentiment expressed. Big ideas always make great press, but success always comes down to deployment, implementation & user adoption – the last three feet. This is where big ideas either persuade listeners to decide to get on board or they get ignored, and all the big plans and ideas come apart. As you probably know, Jabra is a big believer in the last three feet – that’s where we live and that’s where our customers live, too.