By Harry Brelsford, Founder, SMB Nation, Inc.
Influential Microsoft Analyst Firm celebrates 20 years
Rob Horwitz and His team of analysts are in the midst of an intense discussion about Windows Azure – Microsoft’s Platform as a Service (PaaS) solution for cloud computing. Just out the window sunbathers and boaters meander on the dock, enjoying the last days of summer and the sunset behind Seattle’s skyline across Lake Washington. But Horwitz and his team are oblivious to what’s happening outside as they dissect a laundry list of Azure capabilities, dismissing many as “markitecture” but flagging others as potentially important. The discussion is dominated by a few simple but recurring questions: “What’s really new?” “Why should I care?” and “What can I do with it?”