SMB Nation Blog

Small business IT and technology news for the SMB channel VAR, MSP, and IT professional.

YouMailYouMail recently announced that it has completed a Series B funding round for $5.5 million. I had the chance to speak with company CEO Alex Quilici, who went over a bit about his company, and how they were able to leverage the recent JOBS act.

To start, YouMail is a provider of cloud-based telecom services for SMBs. They currently have just over 6.5 million registered users of a personal assistant app to help users manage incoming phone calls. Features include visual caller ID, personalized smart greetings, cloud storage and access to messages cross-platform.

insightTechnology provider Insight Enterprises, Inc. today released a list of businesses’ top five concerns as they consider moving to the Cloud.

“Businesses are asking the right questions about how the Cloud will work across infrastructure, platforms, and applications, and many are starting to embrace the efficiencies and potential benefits from improved agility, greater employee collaboration, and reduced IT complexity,” said Harish Krishnamurthy, senior vice president, Insight Cloud Services. “However, we are still seeing adoption apprehension because of concerns surrounding security and data management. The benefits the Cloud offers are immense, however, and clients are reporting that Cloud options can be faster, safer and a better value than traditional IT. Because of this, we believe that Cloud services will increasingly become the norm for businesses, not the exception.”

DatamotionDataMotion announced today results from its third annual survey on corporate email and file transfer habits, revealing a significant amount of security risk occurring within organizations.

Though almost 90 percent of respondents affirmed they have security and compliance policies in place, policies often aren’t enforced and more than 75 percent of respondents said employees at least occasionally violate policy.

“Though the survey shows us there is year-over-year growth in the number of companies putting security and compliance measures in place, the widespread security risks occurring are of great concern,” said Bob Janacek, chief technology officer at DataMotion. “Particularly at a time when a number of organizations – both large and small – have experienced serious data breaches, it is essential that companies have strong security and compliance policies in place and that they ensure their employees fully understand and diligently follow them.”

The full survey report is available here.  A healthcare-specific report is available here.

constant contactConstant Contact, Inc. recently announced the results of a report on what makes SMBs respond to email marketing. The company watched the traffic of 2.1 million emails, all sent to 100+ people, over the last 13 weeks, and found a sweet spot of images and text to increase overall click-through-rate (CTR).

“Click-through rates are perhaps the truest measurement of the quality of an email’s content and its effectiveness as a marketing tool,” said Christopher M. Litster, senior vice president, sales and marketing at Constant Contact. “Regardless of industry or customer base, click-through rates convey how often you are able to get your email subscribers to go where you want them to go and complete your call-to-action. This new research is a big step forward in helping small businesses craft email content that will result in even more successful campaigns going forward.”

autopilotAfter four weeks of beta testing, Autopilot announced today a multi-channel marketing platform designed to help companies automate customer touchpoints and create personalized buyer experiences in online, offline and mobile channels.

Digital marketing is currently divided between email software solutions and marketing automation solutions, a division that makes solutions inaccessible or ineffective for marketers and their consumers.