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SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Microsoft connects LinkedIn and Office 365 via profile cards, starting to capitalize on $26B deal

BY NAT LEVY on September 25, 2017 at 6:00 am

 

Microsoft

Microsoft CEO Satya Nadella and LinkedIn CEO Jeff Weiner. (Microsoft Photo)


More than a year after Microsoft announced its plans to purchase LinkedIn for $26.2 billion, the technology giant is rolling out some of the first integrations with the business social network.

At its Ignite conference in Orlando this morning, Microsoft plans to announce that Office 365 will include a new “profile card” that can display LinkedIn information. For example, interviewers using Outlook would be able to easily access LinkedIn profiles of job seekers. This integration, the first between Office 365 and LinkedIn since the acquisition, is designed to make it easier for people to search for others inside their organizations.

Here’s how it works, according to the company: “Users who have access to this feature can access LinkedIn profile information by hovering over a person’s name and navigating to the ‘LinkedIn’ tab on the new profile card. Microsoft service administrators continue to have control over organizational privacy and connected features in their tenant. We respect end-user privacy and will honor your LinkedIn privacy and profile visibility settings.”

Microsoft is also connecting LinkedIn with its Dynamics sales and recruiting technology. LinkedIn InMails and messages will soon be able to be sent directly from Dynamics 365 for Sales, for example, and customers will be able to quickly integrate LinkedIn profile photos and other content to enrich lead data.

Microsoft completed its high-profile purchase of LinkedIn last year. At that time, Microsoft detailed a few of the integrations it was pursuing at the time, providing a roadmap for the work between Microsoft and LinkedIn.

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Why Asking for Advice is the Best Thing for Your Business and Yourself

BY: Annabelle Short

Do you remember as a teenager, your mom or dad would give you some advice on a relationship or maybe on how to do your homework?

You would respectfully ignore it because…

What do mom and dad know, right?

But, looking back, there were probably several times where you wished you had only taken their advice.Help

It is easy to display the same sense of pride when it comes to your business –

Your business is like your child. You developed the idea and have put time, effort, and money into ensuring its success. So, obviously, you are adamant that you – and only you – could possibly know what is best for it.

But, consider this:

Think of your absolute favorite article of clothing.

Maybe it is your favorite team’s t-shirt or that pair of jeans that fit just right…

Now, when you go to wash that article of clothing, the first thing you do is check the clothing label for washing instructions.

Can you dry it?

Will it shrink?

Does it have to be washed on cold only?

So, why should you not search for professional advice the same way for your business?

You can avoid obvious mistakes.

There are plenty of obvious mistakes that are not so obvious to you at the time-being…

You haven’t made them yet, so how would you know to avoid them?

But, there are plenty of other business owners who have and who would be more than happy to share their story, give you their insight, and allow you to learn from their mistake.

Some of these mistakes might be overwhelmingly embarrassing or just plain costly – but either way, if you could avoid them up front, why not?

It will energize you.

Running a small business can get lonely.

You can easily find yourself consumed with the many hats that you wear as a business owner. However, by getting involved with other business owners or finding a mentor, you can listen to how they approach their businesses…

Not only will connecting with others give you insight into how others do things but it could foster new ideas you have never considered and help your stress, leading you to realize you are not alone.

You don’t know what you don’t know.

This is a saying my parents have told be a million times over…

You don’t know what you don’t know.

And, it is as simple as that.

You might be missing out on the most cost-effective solution for your business that you have been actively searching for.

And, you know what?

It could be right there waiting to smack you in the face if you would just ask for help.

You and your business will prosper.

Ultimately, asking for help will only make you a better person and your business a better business.

You will learn new things that you can apply both to your personal life and to your business practices, you will meet new people who can introduce you to their audiences and help further your business, and you will have someone to call on when the road gets tough.

Final Thoughts

Being a business owner can be hard enough:

Many hats to wear and new challenges to face each day.

Why try to do it alone?

You are only being stubborn not asking for help and continuously missing out on opportunities that you might not even know are available.

Do yourself and your business a favor – swallow your pride and ask for help. When you and your business begin to prosper, you won’t regret it.

 

Annabelle Short is a writer and a seamstress of more than 5 years. She loves making crafts with her two children, Leo (age 9) and Michelle (age 11). Annabelle likes to write about business, crafting and sewing, and parenting. She splits her time between London and Los Angeles and writes for Wunderlabel. You can visit her blog to learn more about her and her handmade creations.

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Tips to Create an Office Space That Increases Staff Retention

People take a great deal of pride in their work, and they want their efforts to be as meaningful to employers and society at large as they are to them, on a personal level. But having more authority, more responsibilities, and a friendlier boss doesn't cut it these days. You'll find out soon enough that there's only so much you can do, as an executive, to keep employees running on all cylinders and happy on the job, before you turn to office interior design.

But what could a designer do to address staff retention problems? Typically, it should start with an in-depth analysis of how employees work, what they need throughout the day to carry out tasks effectively and what they Office Spacerequire to take a break and come back to work feeling refreshed. This knowledge should be a major source of information to help turn your business premises into the ideal workplace environment and commission the right office fit for your company. The idea is that a more employee-centric design would not only draw prospective candidates to your company, but also help existing employees focus and feel at ease at the office. As any designer would tell you, optimizing design and managing noise levels more efficiently fosters creativity and innovation. Here's how:

1. Take a Page from the University's Book
Switching from college desk to corporate office is a slow and sometimes painful transition. Working on the go is something graduates continue to yearn for even as their office looks nothing like the campus. It's entirely achievable with an office that focuses on flexible and movable furniture created for remote and spontaneous work.

2. Go from Unisex to Universal
It used to be that an inclusive work environment meant one where men and women worked together in harmony. Today, it's about catering to people of all abilities and ages. In other words, your office interior design needs to make work accessible to everyone, using specific types of furniture that is the right weight and placed at just the right height or distance. To round it off, you need to back up this approach with the latest technology and the right kind of general office attitude toward diversity.

3. Listen to What 'Mother Nature' Has to Say
Green never goes out of style. If there's one thing a plant will never be, it's 'outdated'. So, swap expensive end-to-end, turn-key designs for low-maintenance plants and trees that can turn your décor into something truly inspirational.

4. Light Up with Excitement
It goes without saying that people need fresh air and daylight aplenty to give it their best on the job. Don't let seasonal affective disorder or bad mood hold them down. If your windows aren't large enough, resort to glass, mirrors and other shiny and reflective surfaces to make the most of the light ingress.

5. Look Outside the Cage
Considering all aspects of office, check one last thing before you give the designer the go-ahead. Is it pet-friendly? Studies suggest one in two people worldwide have at least one pet, and it's not unusual to have a pet awareness day at the office every now and then. Some companies even go out of their way to have their own workplace pet. If that sounds like something you'd like to have for your employees, then it could be time to start making the office feel at home to more than one species.

6. Be Smart with Art
Is the photo frame on your desk the one and only accent piece at the office? You need only say the word, and your office interior design will be brimming with character. Opt for youthful colour schemes and don't be afraid of unusual contemporary combinations, such as mint and copper, blush and gold, soft Greek blue and silver, etc.

Author Bio:

Reno is the founder and director of Enigma Visual Solutions, a leading office interior design and office fit-out Company in London, specializing in retail designs, graphic productions, signage systems, office refurbishment, event branding, office space planning and much more. He specializes in experiential marketing and event productions. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on twitter.

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How to Nurture an Email and Facebook Lead into a Sale

As more and more businesses adopt inbound marketing as a way to get more leads, the significance of choosing the most effective lead nurturing strategy becomes paramount. Typically, a large share of leads disappears after the first interaction with a business, so getting more quality ones and turning them into sales is something that you just need to master.

If you haven’t been able to turn your subscribers, followers, and fans into active sales, you need to change your approach to nurturing them. Are you interested in knowing how to accomplish this in the right way?

If you are, keep reading.

Today, we are going to talk about email and Facebook leads. Why? Because these two sources contain the most users, therefore they are used by the vast majority of businesses.

Let’s start with Facebook.

How to Nurture Facebook Leads

When it comes to social media, you should think about it as the initial step of your sales cycle. Your ultimate objective is to move leads to a landing page on your website. However, there is a complex task of getting them there.

These tips will help you to make this task easier:

Engage leads with Helpful and Shareable Content

Facebook is a powerful platform for lead generation that has one significant advantage: it gives brands a human face. The interaction with the customers, however, should follow some guidelines. For example, Facebook is not a tool for spamming your followers. People are using it for fun and communication, not sales pitches.

The marketers understand that. According to 2016 Benchmarks, Budgets, and Trends study completed by Content Marketing Institute, creating more engaging and useful content remained the highest priority in 2016. This situation is not likely to change anytime soon.

Top Priority B2C

Source: Content Marketing Institute

Therefore, all content you share with the leads on Facebook should be useful and shareable. The more shares and likes it receives, the better your reputation is.

Dos:

  • How to articles
  • Articles relevant to professionals from your industry
  • Engaging news

Don’ts:

  • Sales pitches
  • Posts with clear messages to “click here,” “buy from us,” and “share this.”

Optimize the Path to Conversion

Let’s come up and be honest here: many of us are fairly lazy customers. We don’t look for something really hard unless we urgently need it. So, if we have to figure out how to purchase a product or a service, we just might close that site and look for another one where purchasing is easy.

The takeaway here is that you to need to ensure that it’s super easy for leads to make purchases from you. Analyze the page of your business on Facebook:

  • How does a customer make a purchase?
  • Do they have to click on tabs, then click some more on your website, and then figure out how to contact you for the inquiry?

If you feel that your purchasing process is a bit complex, simplify it until it’ super easy.

How to Nurture Leads with Emails

If you’re using email marketing to increase your profits, consider these tips:

Think about the Experiences and Needs of your Leads

After a lead has signed up on your website using an email, you need to treat it as the beginning of the sales cycle. However, the most important role that defines your future marketing effort is the experience of that lead. Here are some examples of emails just for that:

  • Welcome Series – welcome the lead and thank them for joining! See an awesome example from Holland & Barrett below:

HB 1

  • Upsell Offers – emails that let the leads know about the sales and discounts and create a sense of urgency. Another great example from Holland & Barrett:

HB2

  • Educational Content – by sending relevant and helpful articles about the products you sell, you are building rapport with the leads. For example, you can describe product use ideas, benefits of specific products and other actionable information. Holland & Barrett excel at that as well:

HB3

Emails like these can drive major conversions and ensure that customers receive only highly personalized messages at the best possible moment.

Tools for Nurturing Leads using Facebook and Emails

  • MailChimp – an email automation tool that allows to enhance the process of engaging leads via emails sent on an automated basis.
  • Buffer – a social media tool that automatically posts the content at a time at frequency specified by the user.
  • Assignmenthelper.com.au – this tool is useful for creating marketing texts for Facebook campaigns, targeted emails, and more.
  •  Headline Analyzer from CoSchedule – verify whether the headlines in your content are appealing and get tips on improving them. 

Final Thoughts


To succeed, be critical of your lead nurturing campaigns because they are your tool for getting more sales. Don’t forget to measure the results you’re getting because it is the only way to determine where leads are in the sales process.

Hope these tips will be helpful for increasing your profits and getting more quality leads. Follow them closely and continue to build your success sale by sale!

Lucy Benton is a marketing specialist, business consultant. She helps people to turn their dreams into the profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog ProWritingPartner where you can check her last publications

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KnowBe4 Releases Email Exposure Check Pro to Help Organizations Identify At-Risk Users

KnowBe4 Releases Email Exposure Check Pro to Help Organizations Identify At-Risk Users
Revamped tool identifies at-risk users through deep web searches and hundreds of breach databases for no-charge.
Tampa Bay, FL – September 6, 2017KnowBe4, provider of the most popular security awareness training and simulated-phishing platform, today announced the release of the new version of its Email Exposure Check (EEC). knowbe4The new version is called the EEC Pro, has powerful additional features and is still provided at no cost.
While employees give out their corporate email for various reasons, IT is hard-pressed to keep track and manage the risk. EEC Pro helps IT by identifying an organization’s at-risk users by crawling social media information and scouring hundreds of breach databases to identify risk associated with user emails and identities. The more at-risk email addresses a company has, the bigger its attack surface, and the higher its risk.
EEC Pro only requires filling out a form, and works in two stages. The first stage performs deep web searches to find publicly available organization data provided on sites such as LinkedIn and Facebook. This allows the EEC Pro to show what organizational structure an attacker would be able to easily pull together and use to craft targeted attacks.
The second stage of EEC Pro utilizes the Have I Been Pwned data breach service to find users that have had their account information released in any of several hundred breaches. These users are particularly at-risk because an attacker knows more about them, potentially including their actual passwords. As the final step, EEC Pro provides a detailed summary report to the IT team, including an overview of the data found, a summary of organizational risk levels, and a link to a web report that contains a full list of all users found, the breaches the users were found in, and an overview of the data included in the breach. This allows IT managers to ensure exposed emails or exposed passwords are modified.
“Since 91% of data breaches start with a successful phishing attack, an organization must act reasonably or do what is necessary or appropriate to protect its data and take steps to identify weaknesses that expose their employees,” said Stu Sjouwerman, Founder and CEO of KnowBe4. “Employees are the last line of defense within an organization. We want to make it as easy as possible for IT professionals to reduce their attack surface and strengthen their weakest links.You need to create a ‘Human Firewall’”
Exposed emails and passwords can lead to recent data breaches such as those experienced by security companiesMandiant and Enigma where compromised passwords were not changed.
More information about EEC Pro is available here.
 
 
 
About KnowBe4
KnowBe4, the provider of the world’s most popular integrated new school security awareness training and simulated phishing platform, is used by more than 12,500 organizations worldwide. Founded by data and IT security expert Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness of ransomware, CEO Fraud and other social engineering tactics through a new school approach to security awareness training. Kevin Mitnick, internationally recognized computer security expert and KnowBe4’s Chief Hacking Officer, helped design KnowBe4’s trainings based on his well-documented social engineering tactics. Thousands of organizations trust KnowBe4 to mobilize their end-users as the last line of corporate IT defense.
Number 231 on the 2017 Inc 500 list, #50 on 2016 Deloitte’s Technology Fast 500 and #6 in Cybersecurity Ventures Cybersecurity 500. KnowBe4 is based in Tampa Bay, Florida. For more information, visit www.knowbe4.com and follow Stu on Twitter at @StuAllard.
 
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