SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

GODADDY LAUNCHES NEW WEBSITE SECURITY PRODUCTS POWERED BY SUCURI


GoDaddy Offers Customers World-Class Malware Removal and Website Protection

SCOTTSDALE, Ariz., June 21, 2017 /PRNewswire/ - GoDaddy Inc. (NYSE: GDDY), the world’s largest technology provider dedicated to shifting the global economy toward life-fulfilling independent ventures, today GoDaddylaunched GoDaddy Website Security, a cutting-edge website protection service to keep customers’ sites clean and free of malware. Website Security is powered by Sucuri, recently acquired by GoDaddy to further strengthen its security offerings, and provides world-class malware protection. It pairs powerful, comprehensive protection with ease of use.

The level of automation used by hackers in their exploits continues to grow. Networks of infected computers and devices pose a significant challenge to small businesses, with more than four percent of all internet traffic now being described as malicious. Security products need be equally automated and responsive to the changing environment.

“I can’t tell you how many times I’ve heard, ‘why would a hacker target me? I’m just a small business,’” said Kevin Doerr, Senior Vice President of Security Products at GoDaddy. “But hackers aren’t what you see in the movies – they now build sophisticated tools that hunt for known vulnerabilities on any website. Instead of breaking into one car, this is like a group of robots checking a parking lot of cars for unlocked doors. Websites owned by small businesses are far from impervious to this, although they may not have the preventative resources available to larger companies. We believe enterprise-grade security should be available to everyone, and that’s what we’re bringing to our customers with GoDaddy Website Security.”

Website Security offers continuous monitoring and daily malware scanning to detect any known security holes or issues on a website. If a website is infected by malware, GoDaddy’s Website Security guarantees fast response time, malware removal, and blacklist removal. Website Security premium plans add a second layer of protection, including a Web Application Firewall (WAF) that blocks malicious traffic before it gets to the website.

Key features and benefits include:

  • Guaranteed malware removal and hack repair: All Website Security products are backed by an army of talented security analysts who will not stop until the sites are 100 percent clean.
  • Expedited service for emergency cleanup: Website Security Express provides superfast malware removal service by security experts who will respond and fix the problems within 30 minutes of receiving a cleanup request.
  • Continuous security monitoring: Offers proactive protection with daily scans and immediate alerts in case anything unusual is detected – unlimited malware cleanups are also included at no extra charge.
  • Google blacklist monitoring and removal: Website Security monitors a number of blacklists such as Google, Norton, and McAfee to ensure your company’s reputation is protected. If a site is blacklisted, our security analysts will perform a complete malware and blacklist removal.
  •  Web Application Firewall (WAF) protection: Blocks malware from penetrating websites, and prevents malware reinfection after an attack so your site remains secure and safe.
  • Content Delivery Network (CDN) accelerator: Global business sites can benefit from CDN to boost site speed and performance to ensure that pages load quickly, no matter where in the world customers are located.
  •  Distributed Denial of Service (DDoS) Mitigation: Attacks such as an HTTPS Flood Attack and DNS Amplification DoS Attack can bring down a website by overwhelming it with a flood of automated traffic. Our advanced security monitoring and Web Application Firewall (WAF) prevents these types of attacks before they occur.

    GoDaddy’s Website Security products are available starting at $6.99 per month.

    For more information, visit https://www.godaddy.com/web-security/website-security

    Connect with GoDaddy on Facebook , Twitter & LinkedIn

    About GoDaddy
    GoDaddy’s mission is to radically shift the global economy toward life-fulfilling independent ventures. With more than 14 million customers worldwide and more than 63 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.
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6 Digital Marketing Trends and Tips for Startups

Startups usually run on a shoestring, which means that they have limited marketing budgets. In order to reach their target audience and boost their business, startup owners have to be very creative and use every possible digital marketing Trends 1marketing strategy they have at their disposal. There are lots of cost-effective tactics that can be used, but having a well-defined strategy is essential for their implementation and success. If you do everything properly, you can expect a 50% increase in conversion rates.

Instant Messaging
Apps such as Viber, WhatsApp, Snapchat, or Tango are dominating the world of digital marketing. No wonder this is so when they offer easy audience segmentation as well as personalized communication. Messages that companies send their customers via instant messengers have very high open rates. As messages are precisely targeted and sent directly to customers, their reach is significantly higher than that of social media channels. Due to the fact that instant messages, even though they’re commercial, add a human touch to faceless and generic advertising communication, people open them within a few minutes, and their impact is instantaneous.

Outreach
There’s no better way to promote your business than to partner with an influencer from your industry. First of all, select someone who shares the same values and who doesn’t have a huge following. These, so-called micro-influencers with 10,000-100,000 followers, are more accessible to startups and SMBs, and they’re not too expensive. Besides that, although their following is smaller, it’s very loyal which means that your products and services will be presented to a relevant, target audience interested in what you have to offer. Another factor is even more important than the number of followers, and it’s their engagement. Always go for an influencer, or a Facebook group with responsive followers who like, share and comment a lot.

Mobile optimization
Google has reported that 9 out of 10 people leave a mobile website if they can’t find what they’re looking for right away. At the same time, a statistic has shown that 22.3% of all retail e-commerce dollars in the U.S. were spent through mobile devices. Obviously, if you want to grow your business, you need to optimize your website for mobile. If you take into consideration that more searches take place on mobile than on computers, it’s clear that you’re wasting a great opportunity to improve brand visibility if your site isn’t mobile friendly.

Video
Modern consumers are annoyed and fed up with traditional, intrusive ads and pop-ups. They want something to engage, educate, and entertain them. Valuable, relevant content can do wonders for your brand building efforts and awareness, which is why you need to come up with a stellar content strategy. Video has to be its essential part, as surveys say that people spend 1/3 of all their online activity watching videos. Live streaming adds a sense of urgency and interactivity to your video efforts and helps you connect with your customers on a more personal and direct level. However, in order to benefit from videos, they need to be well-produced and of high quality.

Social media
Social media platforms can amplify your brand message and help you expand your reach. Spreading the word on Facebook or Twitter can help you crowdfund your startup, grow your customer base, or generate traffic. It’s true that certain social media websites try to capitalize on paid ads, but their price is still moderate, which makes them affordable even for businesses with small budgets. Social proof, one of the most effective marketing tools, can be successfully generated and shared via social media, thus adding credibility to your business. Apart from improving brand visibility, social media channels can help you obtain valuable information about your customers and improve both your products and customer service.

Big data
Big data has the power to transform digital marketing by providing marketers with the necessary information, crucial for understanding and improving the results of their campaigns. Predictive analytics is highly useful for predicting customer behavior, customer profiling, reducing churn, and lead generation. All this can turn a modest startup into a highly successful venture. Many SMB owners fail to take advantage of big data because they believe that it’s too expensive, but as a matter of fact, there are more affordable options in which you can invest. Implementing this technology can be a real game changer for your business.

Digital marketing offers any startup a great chance to stand out and be noticed among the tons of its competitors’ commercial messages.

Nate Vickery is a business consultant and an online author mainly focused on latest trends in marketing and growth hacking. He is also the editor at Bizzmarkblog.com.

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MyDigitalShield Unveils OmniWAN, a SD-WAN Solution Designed for the SMB Market

MyDigitaial Sheild

New solution brings the high quality and reliability of expensive MPLS networks to low-cost broadband with baked in enterprise security

Wilmington, DE– June 20th, 2017My Digital Shield (MDS), a leading provider of Security-as-a-Service (SECaaS) for small businesses, announced today the release of OmniWAN, a SD-WAN solution tailored to small and medium-sized businesses (SMBs). A combination of Elastic UTM and SD-WAN, OmniWAN brings important quality metrics to existing internet connections, turning cable, DSL and more into enterprise-quality MPLS, without the costly price. Having offered OmniShield, an ElasticUTM platform tailored to provide Fortune 500-grade managed security services to SMBs, MDS sought out to create a high-performing, secure UTM coupled with high-performing internet connectivity at a small business price.

OmniWAN optimizes the internet connection or bonds multiple internet connections, sets several parameters and adds dynamic guardrails in order to keep all traffic flowing optimally. OmniWAN also adds other technology to ensure all applications are treated and optimized according to how they should be treated across the network. All applications, including voice, video streaming, music, webcasts, video conference and file transfers, are sensitive to different network parameters such as bandwidth, latency, jitter, packet loss, fragmentation, etc. OmniWAN ensures each application receives the optimal treatment for its sensitivity requirements.

"SD-WAN and ElasticUTM are extremely powerful independently, but when properly used together, the enhancements are exponential," said Andrew Bagrin, founder and CEO of MyDigitalShield. "We didn't want to become another SD-WAN provider; our goal was to enhance OmniShield while building a combined solution for the SMB market. As a result, we are able to bring the high quality and reliability of expensive networks at lower costs, but with baked in high-end security."

Tested by MDS channel partners for months, OmniWAN and OmniShield have shown great success.

"OmniShield has always been an amazing concept for security and one which has proven to be extremely effective for our clients; however, I was a bit skeptical about OmniWAN,” said Kenneth Holley, founder and CEO of Information Systems Integration, a premier MDS channel partner. “After experiencing it first hand, thoroughly testing in our lab and several other locations, I am amazed at how the combined solution works so well. The improvements to the networks are incredible.  Absolutely everything works better, is faster and more secure. The OmniWAN and OmniShield combination is exactly what we - and our clients - needed."


For more information about MDS’ OmniWAN, visit http://www.mydigitalshield.com/omniwan/.

About My Digital Shield
My Digital Shield (MDS) is a leading provider of ElasticUTM and SD-WAN fused as a platform that provides enterprise-quality connectivity and security technology to small businesses and branch offices. Based on industry-leading unified threat management (UTM) technology, MDS’ customizable cloud-based security solution offers continual protection against cyber threats and intrusion at an affordable price. With no bandwidth pollution, the ElasticUTM delivery model ensures that the latest virus definitions and threat updates are in use for continual threat prevention. Founded in 2013, MDS serves thousands of managed service providers (MSPs) and small businesses in various industries, including retail, restaurants, hospitality, and professional services. For more information, visit www.mydigitalshield.com or follow on Twitter @MyDigitalShield.

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Sage Bots

Recently many MSPs and partners attended a lecture on “How to Throw an Election” discussing bots with the notorious Tcat. The well-attended event was to further our technology conversations beyond the LAN and even MSP land. The context was actually SECURITY and that is always a crowd pleaser. Funny thing is, an election bot rehash article emerged here just as I was writing the blog. If anything, this report from the NY Daily News is interesting.

But the real reason we’re here is to talk business bots. A tip of the hat to Sage (the accounting software firm) for hosting a one-day bot “BOTlanta” workshop in Atlanta as part of the Sage Summit 2017 conference (in part this made me think about the above Tcat lecture). “At BOTlanta, Sage’s chief of AI and bots, Kriti Sharma, will outline the importance of establishing a bot code of ethics and provide an interactive step-by-step guide on how to create a bot of your own.” This free day-long workshop was open to the Atlanta community. Bravo!

Kriti Sharma BOT CHICK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Bot Chick: Kriti Sharma


At the Sage Summit keynote, Sharma introduced PEGG, a voice chat bot that resides on the Amazon Echo device. Beyond cool, you can use the most natural interface of all (voice) to manage the Sage One cloud-based accounting system. For example, you can as management reporting questions such as “How much does Microsoft owe me?” You can watch the keynote speech here as I shot a point of view (POV) vid (see below).

  pegg keynote

 

 

 

 

 

 

Now the good stuff. I had 1:1 interview with Sharma (“the bot chick”) after her bot presentation. First Sharma clarified that Pegg was launched as a chat bot for Facebook messenger and Skype. You could essentially type commands. At Sage Summit 2017, the voice portion of the Pegg chat bot was introduced. Point well taken.

“We use analytics to help design and improve Pegg. It’s the only way.” Shared Sharma. “Over 20,000 people are using Pegg and we can discover new features that people want. Our development time using a chat bot is much faster than traditional application development.” She emphasized voice integration as a way to get more tasks done and “open up the industry to a new wave of users who don’t have accounting expertise.”
Interestingly, Pegg is best thought of as having strengths in management reporting and revenue side transactions such as issuing an invoice. “You can’t trigger a payment from Pegg as we haven’t built a global payment solution yet.” Sharma added. “So security isn’t that different from a keyboard or mobile interface. We don’t want to give an account balance without some type of voice signature.”

Finally, I asked her if the industry is “early” with artificial intelligence with the likes of IBM Watson, Amazon Alexa and now Pegg. “Yes and no. The way I see it is that Watson and Alexa are very general. Pegg is solving a use case defined for a particular industry. And I want to speak of ethics. Bots should not pretend to be humans.” Sharma concluded. With that, refer back to paragraph one concerning Twitter bots and elections.

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Sage Advice: Hey George – What Should My 18 Year Old Son Do?

At the recently completed Sage Summit in Atlanta, I enjoyed a 1:1 meeting with George Foreman, boxing legend, following his keynote address to several thousand attendees. My question was simple – it was about advice for my 18 year old son who is an Eagle Scout and will start at CalPoly this fall studying information systems.
“It is important that you must start - you can't dream without making a first step to start. Then in life you will always have to start over. If you do it once, you can certainly do it again.” Foreman offered as advice that applies to anyone of any age.

Specific to a young person, Foreman opined “The most important thing is to get a job. Doesn't matter how many hours it is. Learn and then learn something you love. Even volunteer. Even clean the bathroom. At work, everyone will stop by to tell you something.” Foreman shared. “If you can just get into the door, you can learn what you really want to do. Don't wait to be successful. You got to start the ground work and you have to start from the bottom.” I’d offer that is sage advice from Foreman at the Sage Summit!

Keynote context
Foreman dazed and amazed the Sage Summit audience for a few rounds, literally. Today Foreman works with youth at the George Foreman Youth Center in Houston, Texas. “The youth energized me and really got me back into boxing the second time.” Foreman said. “I had run out of money and I was focused on getting kids off the street. I’m still doing the that."

harryb and george foreman

Foreman told his story of not completing high school to learning boxing and become Olympic gold medalist within two years of starting boxing. He went on to be a twice world champion. That followed with success with selling 100+ million George Foreman Grills.
George Foreman

Bottom line. Foreman went from riches to rags to riches again. His success is well-earned.

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