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Building Brand Recognition for Your Startup: Website Fundamentals

By: Rebecca Shipley 

When launching your startup, it is likely that the thought of how to best get exposure and a loyal following. And even better if you can do so while also building up your brand identity and its ability to be recognized and remembered by consumers, right? With the right elements, your website can make this happen for your startup. Use your website as a powerful tool to develop your brand and its ability to connect with and engage consumers.

Domain name
Your domain name is a link to your website (both literally and figuratively) that people will interact with before even reaching the homepage of your site. Therefore, you must help set your site up for success by choosing and brand conceptsregistering a domain name that ties in with your brand and promotes recognition and remembrance of it.

Make the domain name for your site something that is short and sweet, no longer than about four words. It should also be simple to spell out and to share, whether through word-of-mouth or digital mediums. Avoid using hyphens or numbers, as they tend to be accidentally put in the wrong place or left out entirely. These things will help your site’s domain name be remembered and shared, and as a result, promote brand recognition with more people, both on- and offline.

Your site’s domain name should also be brandable in the sense that it should itself be relevant to your brand. When a person sees it, they should know that it is connected to your brand if they are familiar with you. If a person has never before heard of your startup, once they visit your site they should see how its domain name ties in with the brand that is presented there.

Logo
Your brand’s logo will take up some valuable real estate on your website, placed prominently at the top of its homepage and various other internal pages. Ensure that it speaks to the message your brand wants to communicate and gives people the right idea of what your brand stands for and represents.

Both in design and in color scheme, your logo should not be too similar to that of your competitors. Avoid having it be overly fussy in a way that detracts from all your hard work on the rest of the site or that makes your brand look like it was indecisive on what it most wants to convey with its logo. The right logo makes a website and its design, as well as further promoting the site’s brand. The wrong logo can confuse consumers as to what your startup values and/or has to offer them.

Links to social media
Include links to each of your brand’s social media accounts on its website in a way and in a location that they are easily seen. Place them prominently on the site’s homepage or on a clearly identifiable tab. By directing traffic to your social media accounts through your website, you are allowing web users to see more of your brand’s content through its social media posts and your brand to build up the engagement of its social community online.

Content catered to your target market
Everything your brand does with its website needs to be done with its target market in mind. Give them content they find interesting and useful within your site. If you are not quite sure of who makes up your target market and what it is your target market wants to see from your brand, you will need to conduct market research in order to find out. This can be done either through primary research methods (like surveys and focus groups) or secondary research, in which your startup takes data already collected by an outside organization and uses it to form its own conclusions.

Know who you are using your site to market to, what it is they like and want to see, and craft your site around this knowledge. It is much easier to promote brand recognition with a specific segment of the market that you are working to get the attention of with your site than it is to attempt to do so by making general content that you hope pleases everyone.

Of course, your startup’s website needs to express what it is as a business and what it has to sell to the consumer. On top of that however, it needs to be a part of your startup’s online presence that serves as a strong representation of its brand and allows visitors to it to see that brand. Having your brand represented well on your site will allow people to recognize it, remember it, and be encouraged to follow along with all it is doing.

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Buying managed security services is a growing trend with companies

Buying managed security services is a growing trend with companies, as they seek to implement market-leading security solutions while dealing with a shortage of trained security personnel and a limited CAPEX budget. IDC predicts double-digit growth for this market and is expecting the MSSP market to hit $27 billion by 2020 (WW). While telcos and system integrators (SIs) play a large role in this space, trusted channel partners are finding customers seeking help with their security needs.

Providing managed services can be an attractive and highly profitable revenue stream for channel partners alreadyBrand Aware Digital IoT and Cloud 220x150 providing configuration and setup services. Utilizing cloud-based capabilities and automated reporting, partners are able to deliver peace of mind to their customer base without significant effort or expense.

With our latest release, Fortinet’s FortiCloud now has the ability to manage the world’s most popular UTM from the cloud (Fortinet’s FortiGate UTM appliances were recently named a leader in the 2017 Gartner Magic Quadrant for the eighth consecutive time). Channel partners can access customers’ FortiGate Firewalls from any browser, from anywhere, and at any time, simplifying the effort to service customer networks. Automated reports remind the customer of the value of the service, showing what protection the partner has provided each month via Fortinet’s UTM, switches, and wireless access points.

Compared to other vendors with cloud-managed offerings, Fortinet provides best-in-class protection throughout the product range and multiple third-party certifications have validated that the protection provided by Fortinet consistently leads the market. Learn more about our FortiCloud solutions or become a partner today!

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The future of transportation is already here

Apr 13, 2017 / Alex Moura

Let’s shake ourselves out of our four-wheeled stupor, look at the vehicles and devices being developed, and reimagine how we’ll move around our cities, says TED technology curator Alex Moura.

Humanity has come a long way from traveling by horse, but when we consider the future of transportation in cities, too many of us are still stuck in the 18th century. We still envision our streets full of four-wheel chariots (minus the horses), and our future as relying on cars or car-like vehicles, because that’s all we know. Why this myopia? For most automakers and transportation companies, adhering to the status quo is more profitable than experimenting; their business models, even for forward thinkers like Tesla, depend on their keeping drivers tethered with maintenance and service. And builders and urban planners have learned to limit their thinking because existing regulations and clunky political processes have made it nearly impossible to innovate without years of negotiations. As a result, we’re laying the foundations for a transportation future that carries forward the problems of the past.

But there can be another way forward, a new vision of transportation that upsets the four-wheel chariot model. And signs of it are already rolling across the landscape. By looking at some of the most advanced vehicles and devices out there — not just concept cars and prototypes but vehicles that are already in use or being road-tested in the real world — we can start to see a more interesting, less car-based future. Based on this new crop of transportation-related devices, I’m making the following four predictions:

Car

Courtesy of i-Road.

1. Cars will become much, much smaller.

While SUV and truck sales have been on the rise worldwide, that trend has been boosted by low gasoline prices, which can’t last given the finite supplies of fossil fuels. As we move forward, personal urban transportation will be dominated by individual vehicles. In 2015, Toyota launched a trial run of its three-wheeled i-Road electric vehicles — which resemble an enclosed motorcycle and fit only a driver and perhaps a small passenger — through a network of sharing stations in Tokyo. (We road-tested them at TED, too.) The project is now expanding throughout Japan, a nation with more electric car-charging stations than gas stations. In a bid to become the first country to embrace smart transportation systems, government officials have gone as far as trying to create international car-charging standards.

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Dave Ramsey's 5 Budgeting Tips for Small-Business Owners

America's foremost personal finance guru weighs in on small-business budgeting.

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JULY 31, 2017
 
Entrepreneur has an affiliate partnership with Hurdlr so we may get a share of the revenue from your purchase.
You may have heard of Dave Ramsey before—perhaps from one of the 500+ radio stations his program The Dave Ramsey Show is syndicated on, or one of his five New York Times bestselling books. Or maybe from his appearances on Oprah or 60 Minutes.
Regardless, Ramsey’s name is synonymous with personal finance. His show garners 12 million listens a week and millions more have seen him speak in person on the topic.
What he’s not as well known for is speaking directly to the needs of small-business owners and the growing freelance economy. However, his insights on financial success can be just as easily applied to the needs of business owners.
We were able to chat one-on-one with Ramsey to get his wisdom on how small-business owners can boost their profit and peace of mind with simple budgeting strategies.
Hurdlr: You hate debt. Is there any scenario in which you would say it's OK for an entrepreneur to take out a loan to start or expand their business? Or do you recommend always going 100 percent cash?
Ramsey: A lot of supposedly sophisticated and educated people spend an inordinate amount of energy trying to say that debt is good when used properly. Baloney! According to Census Bureau data, 60 percent of all small businesses opened in a given year need less than $5,000 to start. Don’t begin your dream saddled with huge debt.
As for expansion, remember to be the tortoise, not the hare. Slow and steady wins the race. We have expanded our business several times, and each time we systematically save toward a purchase goal and put that very specific amount as a line item in our monthly accounting—almost as if it were an expense.
Note: If you can’t save the money you won’t be able to make the payments anyway. I agree with former A.G. Edwards analyst, Peter Andrew who said, “What kills companies is debt; without debt, companies have the wherewithal to survive.” Debt is a destabilizing force that exponentially increases risk and the probability of fatal failure. 
 
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Keep Your Team on Track by using an Organized Workflow for your Content Marketing

By: Gloria Kopp

If you're often finding that projects are being delivered late, rushed to be completed or just not up to the standard you're expecting, you and your team could benefit greatly from the creation of a clear, organized workflow. Your workflow defines the patterns and processes by which you bring a project from conception to completion, andWorkflow helps ensure that you don't experience these setbacks that exist when there's no organization behind the production process. Follow these steps to start putting together a workflow that is tailored to your team and the projects you're working on, and watch the levels of quality and speed in your work soar.
 
Get on the same page with an Editorial Calendar
It's vital that you lay out all of the work that needs to be completed currently and those projects that are upcoming. An editorial calendar helps you see the overall big picture at a glance, and also allows you to drill down to more details about each individual project. Having this schedule available for each project ensures that the entire team is on the same page, no matter what someone's role is towards the completion of the project, they are able to follow the progress of the team as a whole. It gives each member a certain level of responsibility and accountability, pushing them to stay within the timelines set out. Share your calendar on Trello with your entire team, that way you know for certain that everyone is in the loop with what's coming up.
 
Batch Processing Methods make things more efficient
Speed things up by using batch processing to complete similar tasks, rather than doing each task on its own. You'll get more done in less time, helping to keep your projects on track for completion as scheduled. When you're working on optimizing your SEO, check out Yoast for information and courses on all levels of SEO. Improve your skills in SEO, and you'll find many other tasks much easier to complete. When you're looking to utilize your social media outlets, but don't have the time to dedicate to this task, Buffer is your resource for managing this. Schedule posts ahead of time and track the performance of your content easily.
 
Create A Workflow Checklist to ensure nothing is missed
Checklists are important, because you can set out exactly what needs to be done, and delegate each task to a team member. When you do this, there's no confusion about who is responsible for what, and what tasks are left to be done. Copywriting and proofreading are tedious and time consuming tasks that can be delegated to the professional teams at Assignment Help Canberra and Resumention, for fast, meticulous and quality work.
 
Work backwards, starting with your deadline
When creating your workflow schedule, first determine when your project will need to be completed, then work backwards to set the milestones along the way. It's much easier to set up your timeline this way, as opposed to working forwards towards your completion date. And, deadlines for each task need to be clearly defined with a specific date or time. Vague deadlines, like 'next week', can almost guarantee that the task won't be completed until midnight on the last day of the week. If you've got deadlines for sending out mass email blasts, Mail Chimp is a simple way to set up those emails ahead of time, so that you can be sure those deadlines aren't missed.
 
Prioritize projects
Each member of the team may have different ideas as to what project is more urgent or higher priority than another. It's up to you to prioritize each project and make the team aware of this hierarchy. The most important projects need to have the focus of everyone involved. If there is an overwhelming amount of work to be done, you may want to look at outsourcing some of the content creation to a professional at Essayroo. It's a great way to stay within your timeline for your most important projects and ensure you're getting high quality content.
 
Morning scrums help set the agenda for that day
Before the workday gets underway, a quick scrum can help you highlight the day's goals, get everyone on the same page and remind the team of the tasks that are next to be completed. It can also give you a chance to go over what's already been done and get updates on task deadlines that are approaching, to keep those team members accountable and on track. When video content is on deck for the day, Piksel can help you get this task completed, leaving you with a captivating final product.
 
Bullet Journal your workflow
A simple and flexible way to track and plan everything you've got to get done is by using a bullet journal. This organizational system can be totally customized to whatever suits you and your projects best. Keep ideas you find organized in here too, so you can easily refer back to them. Inbound will find and send you the best marketing articles for you to draw inspiration and ideas from.
 
Stay on track with your workflow plan
It can sometimes be easy to let your focus shift onto something different, but when you've got a set schedule and hard deadlines, it's important to stay on task with the project at hand. If not, you may quickly find yourself in the midst of several projects, but not getting much accomplished at all. It's much more productive to stay focused on one single project at a time, devoting your time and energy to that, then moving on to the next only when that first one is totally complete. Boomessays can help you complete the editing task at hand, so you can start moving onto what's next on your plate. Also remember to stick to the chain you've set out for you and your team. Jumping past steps can lead to confusion, missed tasks and complete lack of organization.
 
Getting and keeping everyone within a team on the same page throughout the completion of a project is vital to the quality and ultimate completion of that project. Organizing your workflow helps you ensure that you can get this done.
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