At this week’s Microsoft Worldwide Partner Conference in Houston, there are sessions, keynotes, and also various awards ceremonies. With that being said, we hear from the US Licensing Group that it has been named the recipient of the 2013 ASPIRE Award. The prize is granted to the top partner organization for excellence in strategic marketing.
“Validation by Microsoft is a testament to our outstanding marketing team’s dedication to produce quality content in support of our new company branding,” said Bill Hole, President of US Licensing Group. “The partner programs available from Microsoft have been instrumental in our continued success. We are truly grateful to receive this honor.”
US Licensing Group was looking to create a new identity that would closely align its brand and product offerings with Microsoft. “By utilizing the Ready-To-Go content, our teams had a common framework upon which we could customize our campaign. These resources were essential in meeting our deadline and budget goals,” said Kate Protage, Project Manager of US Licensing Group. “By creating awareness through strategic marketing, our mission was to grow potential leads of a higher quality, and ultimately increase deal sizes. The results have been outstanding.”
To distinguish the company as a Microsoft licensing expert, US Licensing Group leveraged content that covered the entire Microsoft product stack including promotional offers that drove customers to sign up for an Office 365 trial, request a product quote, or easily gain understanding of the software licensing process.