I have always thought that LinkedIn should hold events to connect the people within a community. Wouldn’t you like to meet some of the people you are intertwined with and discover good business? Of course you would.
Last night, LinkedIn held its first-ever event at a hip-and-cool art gallery in the Downtown Seattle area, inviting approximately 200 professionals (pictured right). I was impressed. High-end appetizers, top-shelf open bar, profile “makeover consulting” at kiosks on the floor, and professional glamour headshots (with make-up professionally applied). It was a win. I believe the company’s intent is to hold similar events in other cities.
I listened intently to the panel presentation, which was about 30-mins of the nearly 3-hour reception. Two experts joined two LinkedIn employees. The takeaway of this session? The morning after, you should have a meeting with someone you met the previous day, send a LinkedIn request, and make it a “thank you for meeting with me” message. During the Q&A portion, I was able to ask the LinkedIn employees about creating a certification title, as well as a partner program. The reason behind my question is a rise in the trend of people wanting to be LinkedIn consultants to small businesses.
Other conversations I had with attendees included job hunting (LinkedIn is still a vehicle for finding work opportunities), event photography and relationships (one attendees noticed that there were more women than men and made an off-handed remark about match.com). I also spoke with an attendee about how great it was that Seattle was selected for the global kick-off. I get that. I grew up in a small town and, no such events occurred there.
So keep your eyes open for future LinkedIn events in your area. They are highly recommended and I will definitely be attending the next one in the Seattle area.