Verizon announced today at the Channel Partners event in Las Vegas that it is simplifying its relationship with indirect sales channels and the companies that form its extensive technology ecosystem. Therefore, as a result, it is consolidating several existing business channel programs under a new “best-in-class” Verizon Partner Program to make it easier for its members to expand distribution and create new business opportunities for their customers.
The new program tailors regional and national opportunities for systems integrators, value added resellers, agents and solutions providers to accelerate delivery and adoption of solutions for meeting medium business requirements. Companies such as Tech Data Corporation, Telecom Brokerage, Inc. (TBI), SOVA and General Datatech (GDT) are among the growing list of premier channel partners within the Verizon Partner Program.
“The Verizon Partner Program puts customers first, by outfitting all of our channel partners with the right portfolio and support to shorten the sales cycle and immediately meet the demands of the market,” said Janet Schijns, vice president of medium business and channels for Verizon Enterprise Solutions. “Our new initiative is raising the bar in the industry by simplifying processes and providing comprehensive training and tools to create new business opportunities for our partners. Now, our partners have access to channel managers in the field, marketing development funds and a partner community powered by Salesforce to facilitate a better experience for solutions providers and customers.”
Members of Verizon’s new program can employ leading cloud solutions from Salesforce.com to collaborate with Verizon sales teams for managing marketing development funds, deal registration and joint go-to-market opportunities.
As part of the Verizon Partner Program Go-To-Market Approach, the company is offering a trio of business models:
· “Agent”: which allows partners to sell solutions “on behalf of Verizon.”
· “Resale”: which offers partners the flexibility to package and market and resell services.
· “Sell With”: which creates an opportunity to jointly market and present unified and complementary solutions to prospective customers across vertical industries.
In addition, the program features a simple, tiered benefits structure that allows partners the flexibility to determine levels of commitment, and also includes tools and clear and consistent engagement processes.