As one of the most recognizable credentials, or “marks,” in North America, the Better Business Bureau logo gives an organization instant credibility and provides a sense of security to current and prospective customers. Its holders have made a commitment to uphold certain standards relating to their transaction processes, professional relationships and community standing. Most of all, a BBB logo instills trust.
Business credentials can be particularly valuable to those in the IT services area, where a solid reputation is often the biggest differentiator when you’re prospecting new clients or developing key industry relationships. The logo or mark of acknowledgement you receive from a respected association can truly improve your company’s standing. Those who receive business credentials must meet certain standards and industry-specific criteria, so the designation can give instant credibility to a holder’s capabilities.