By Seth Robinson, Senior Director of Technology Analysis for CompTIA
With smaller budgets and fewer resources, efficiency and cost reducing improvements continue to remain top priorities with small and mid-size businesses. Those are two chief reasons SMB organizations put so much focus on implementing new technologies and improving their existing platforms. Of course, finding the right price/benefit balance isn’t easy for the companies that try to do it on their own.
Only 17% of small businesses are truly satisfied with their existing technology platforms and solutions. 55% of them also included new client acquisition among their top priorities and, recognizing that the competitive environment and customer behaviors are radically shifting, understand they need to change. This information, as well as a detailed account of the opportunities in this space can be found in the latest CompTIA Research report: Enabling SMBs with Technology.
Small business owners and managers know that technology can be the great equalizer, giving them the ability to take on much larger competitors without breaking their budgets. That’s true whether implementing a new backup and data recovery solution or moving their servers and all their capabilities to the cloud. The efficiencies and flexibility those systems provide can be a real game changer for any business, regardless of size. Channel partners who can define the specific needs of their clients and match them with the most appropriate technologies will likely enjoy the most success. In the SMB space, the solution providers and agents who can cost-effectively provide those types of solutions can expect their client numbers to swell.