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Keep Your Team on Track by using an Organized Workflow for your Content Marketing

By: Gloria Kopp

If you're often finding that projects are being delivered late, rushed to be completed or just not up to the standard you're expecting, you and your team could benefit greatly from the creation of a clear, organized workflow. Your workflow defines the patterns and processes by which you bring a project from conception to completion, andWorkflow helps ensure that you don't experience these setbacks that exist when there's no organization behind the production process. Follow these steps to start putting together a workflow that is tailored to your team and the projects you're working on, and watch the levels of quality and speed in your work soar.
 
Get on the same page with an Editorial Calendar
It's vital that you lay out all of the work that needs to be completed currently and those projects that are upcoming. An editorial calendar helps you see the overall big picture at a glance, and also allows you to drill down to more details about each individual project. Having this schedule available for each project ensures that the entire team is on the same page, no matter what someone's role is towards the completion of the project, they are able to follow the progress of the team as a whole. It gives each member a certain level of responsibility and accountability, pushing them to stay within the timelines set out. Share your calendar on Trello with your entire team, that way you know for certain that everyone is in the loop with what's coming up.
 
Batch Processing Methods make things more efficient
Speed things up by using batch processing to complete similar tasks, rather than doing each task on its own. You'll get more done in less time, helping to keep your projects on track for completion as scheduled. When you're working on optimizing your SEO, check out Yoast for information and courses on all levels of SEO. Improve your skills in SEO, and you'll find many other tasks much easier to complete. When you're looking to utilize your social media outlets, but don't have the time to dedicate to this task, Buffer is your resource for managing this. Schedule posts ahead of time and track the performance of your content easily.
 
Create A Workflow Checklist to ensure nothing is missed
Checklists are important, because you can set out exactly what needs to be done, and delegate each task to a team member. When you do this, there's no confusion about who is responsible for what, and what tasks are left to be done. Copywriting and proofreading are tedious and time consuming tasks that can be delegated to the professional teams at Assignment Help Canberra and Resumention, for fast, meticulous and quality work.
 
Work backwards, starting with your deadline
When creating your workflow schedule, first determine when your project will need to be completed, then work backwards to set the milestones along the way. It's much easier to set up your timeline this way, as opposed to working forwards towards your completion date. And, deadlines for each task need to be clearly defined with a specific date or time. Vague deadlines, like 'next week', can almost guarantee that the task won't be completed until midnight on the last day of the week. If you've got deadlines for sending out mass email blasts, Mail Chimp is a simple way to set up those emails ahead of time, so that you can be sure those deadlines aren't missed.
 
Prioritize projects
Each member of the team may have different ideas as to what project is more urgent or higher priority than another. It's up to you to prioritize each project and make the team aware of this hierarchy. The most important projects need to have the focus of everyone involved. If there is an overwhelming amount of work to be done, you may want to look at outsourcing some of the content creation to a professional at Essayroo. It's a great way to stay within your timeline for your most important projects and ensure you're getting high quality content.
 
Morning scrums help set the agenda for that day
Before the workday gets underway, a quick scrum can help you highlight the day's goals, get everyone on the same page and remind the team of the tasks that are next to be completed. It can also give you a chance to go over what's already been done and get updates on task deadlines that are approaching, to keep those team members accountable and on track. When video content is on deck for the day, Piksel can help you get this task completed, leaving you with a captivating final product.
 
Bullet Journal your workflow
A simple and flexible way to track and plan everything you've got to get done is by using a bullet journal. This organizational system can be totally customized to whatever suits you and your projects best. Keep ideas you find organized in here too, so you can easily refer back to them. Inbound will find and send you the best marketing articles for you to draw inspiration and ideas from.
 
Stay on track with your workflow plan
It can sometimes be easy to let your focus shift onto something different, but when you've got a set schedule and hard deadlines, it's important to stay on task with the project at hand. If not, you may quickly find yourself in the midst of several projects, but not getting much accomplished at all. It's much more productive to stay focused on one single project at a time, devoting your time and energy to that, then moving on to the next only when that first one is totally complete. Boomessays can help you complete the editing task at hand, so you can start moving onto what's next on your plate. Also remember to stick to the chain you've set out for you and your team. Jumping past steps can lead to confusion, missed tasks and complete lack of organization.
 
Getting and keeping everyone within a team on the same page throughout the completion of a project is vital to the quality and ultimate completion of that project. Organizing your workflow helps you ensure that you can get this done.