It’s a big week for announcements in the channel as it relates to new hires and channel programs, and cloud backup provider Intronis is no exception. The company announced this morning that it has appointed Aaron Dun as its first-ever Chief Marketing Officer (CMO). In this newly created position, Dun will be tasked to further enable Intronis’ growth and partner development plans.Dun is no stranger to the technology world, and according to a press release issued this morning by Intronis, he has a “proven reputation for developing and executing high-impact marketing programs geared toward fast-growing venture-funded companies and larger publicly traded global organizations. His background is based mainly in content marketing, digital marketing and demand generation strategies for B2B technology companies.
Before joining Intronis, Dun served as the vice president of marketing and strategy for Percussion Software, where he led a complete transformation of the business around a new product innovation and market direction. Prior to Percussion, he played a leadership role in the marketing success behind Ness Technologies, Lionbridge Technologies and Softscape. Dun is a contributing writer to several industry publications, blogs and websites including MarketingProfs' MP Daily Fix Blog.
"Aaron is a strategic, results-driven marketing leader with the unique credentials we were looking for in a CMO," Rick Faulk, CEO, Intronis, said in a media statement. "His ingenuity and success in enabling software companies to integrate their marketing and sales efforts to achieve maximum results, while disrupting the competitive landscape and delivering a great customer experience is well documented. We're thrilled to be working with Aaron as we engage more closely with our partners to scale their businesses and generate more profitable growth."
Dun will be reporting to Faulk, whom is also a newcomer to Intronis, having signed on as the company’s new CEO earlier this year. Dun will be responsible for leading Intronis' entire go-to-market strategy. Under his guidance, Intronis' marketing department is working closely with the company's sales organization and leadership team to scale its demand generation efforts, raise the company's brand visibility, and build on the success of its award-winning cloud backup SaaS solution and five-star partner program.
"Intronis is a healthy, innovative and partner-centric company that is well positioned to become the clear market leader in cloud storage backup for the IT services channel," Dun said in a media statement. "I am excited to join Rick and the team, and work together to create high-impact marketing programs that will align with our sales efforts, clearly differentiate us from the competition, and deliver a unique and exceptional partner experience."