Plantronics has hired former Cisco executive Erna Arnesen as vice president of Global Channel and Partner Marketing. Arnesen, who most recently was vice president of Global & Strategic Partners for Cisco Services, will now be tasked for developing Plantronics’ global channel and strategic alliance marketing strategies.In her new role, Arnesen will focus on creating tools and programs to help the extended Plantronics sales team execute effectively in markets around the world. She will work with both channel and alliance partners on developing customized marketing programs. In addition, she will develop programs for new channels such as in health care and with cloud service providers.
Arnesen joins the company with significant experience in translating business and product strategies into revenue-generating programs for channel partners around the world. While at her most recent position at Cisco, Arnesen and her team developed and executed the worldwide global and strategic services partnering strategy, managed key strategic partner relationships, and worked with the Worldwide Partner organization to develop and execute strategic partner and alliance programs within a services-led and solutions-driven environment.
Arnesen also led the WW Global Services Channels organization during her time at Cisco, including services channel strategy and go-to-market, channel programs, distribution, marketing and partner enablement. During her tenure, the Cisco Services Partner Program (CSPP) was developed, integrating channel programs and initiatives into a globally consistent program.
Previously, Arnesen led the Global SMB, Partner, and Industry Solutions Marketing team at Symantec, where she was responsible for messaging, campaigns, and programs for the SMB segment as well as for global development teams covering key vertical industries. She also served as vice president, Global Channel and Partner Marketing, responsible for creating and building the channel and alliance marketing organization, strategy and programs globally for Symantec, during and after the acquisition of Veritas.
Prior to joining Symantec, Arnesen had more than 20 years’ experience in channel sales, marketing, and alliance management with such companies as Fujitsu Softek, Saba Software, CyberSource and SGI. She also led channel teams, defined and built channel strategies and programs at NeXT and at Apple Computer. She began her career as a VAR selling vertical applications on DEC platforms.