Despite the gonzo journalism antics of Hunter S. Thompson in the classic “Fear and Loathing,” I really did work last week at the Parallels Summit at Caesars Las Vegas! In fact, I found three worthy mentions I wanted to share with you.
1.) Mural. This is a solution filling a problem. Eight-year-old Mural provides custom consulting and go-to-market strategies for service providers who don’t know how to sell and/or on-board customers. Essentially, it’s a group that outsources the things MSPs aren’t good at, especially with the current transition to cloud under way. It’s currently targeting telecom market service providers but seeking to increase its customer portfolio of MSPs and IT Pros. An example of one service Mural provides is to “do the work” to on-board a new customer on to a cloud platform. It’s secret sauce? It has University of Arizona student experts performing tasks at one of the Mural learning centers (e.g. Tucson, AZ). Learn more at http://gomural.com/.
2.) SSL is exciting again. Symantec is in pivoting to the cloud just like everyone else, having made news recently about restructuring. I caught a few minutes with Symantec executive Mike Profit, who shared some updates on its SSL “Trust Services” program that includes several thousand partners globally. But first I was “updated” myself that Symantec had rebranded Versign (a 2009 acquisition) to use the Symantec name as of April 2012. The brands for the SSL service are now (1) GeoTrust (Americas), (2) Thawte (Europe) and Symantec (global). One report has Symantec capturing an eye-popping 70% of the SSL market and Profit reported 20% growth in the last year. Its SSL partner program is a self-enrollment process with a simple qualification and validation step. Partners have access to the Symantec University, enablement and marketing tools and wholesale pricing (the making PROFIT part, said Profit). Learn more at http://www.symantec.com/partners/theme.jsp?themeid=wspp.
3.) SMB online presence. Let’s agree to agree for a moment that a small business web site is essentially the new Yellow Pages phone book advertisement. Fair enough? If such is the case, then you’ll love Websplanet. It is a robust cloud service providing easy Web-based point of presence to the small business. It has a partner program where you can rapidly offer customers an online presence and effectively add more value to the customer relationship. I liked the rapid development environment, and I intend to make mention of this site to my favorite Thai restaurant on Bainbridge Island that is “website-less” in Seattle. Seriously – I wish every eatery had a web site so that you easily order take out. Cheers to Dvir Ben Aroya (pictured at right) and his team.