Yodle, a provider of local online marketing products and services for SMBs, released recently results of “Yodle Insights: What Consumers want from Local Businesses,” a survey on consumer behavior and preferences related to local service businesses.
“We conducted this survey because we are committed to helping local businesses succeed,” Yodle President of Local Paul Bascobert said. “Although this survey confirms that local businesses are embraced by consumers, the results highlight that there are untapped opportunities for them to reach more consumers and improve the customer experience.”
Online communication was a key concern area for consumers, who identified local businesses as lacking in presence and ways to connect.
Despite a perceived lack of opportunities for connections, 82 percent of more than 6,000 consumers surveyed use local businesses and 96 percent said they believe local businesses beat national chains on personalizing service.
The full report is available for download here.