A report from Connected Intelligence, a division of The NPD Group, released yesterday shows that over a third of consumers (37%) have switched their main content access device from their PC to their tablet or smartphone. According to the report, the two most common areas of change are with Facebook and general web browsing.
The NPD group reported that 20% of consumers are using PCs less for checking/updating Facebook, while 27% said that they are using mobile devices more frequently for their general web browsing. Tablets and smartphones are sharing this new shift with a relative newcomer, the Internet-connected TV, as 21% of consumers replied that they are using TVs more to access the web/stream shows and movies. Despite the growing switch to mobile devices, the PC still had the lead for web browsing, with 75% of consumers. However, this is expected to change rapidly, as the report numbers appear to be signaling the start of a major trend.
John Buffone, Director of Devices at Connected Intelligence, explained the survey results in detail yesterday: “Despite these shifts in behavior, computers will remain the fundamental content creation device in consumer’s tool box for many years to come. Consumers, however, are switching their entertainment-centric behaviors to tablets, smartphones, and connected TVs at warp speed. During 2013 this trend will be further perpetuated as more mobile devices become enabled with screen sharing technologies such as AllShare and Miracast that allow users to bridge their mobile devices to their TV screens.”
Connected Intelligence will be hosting a webinar to discuss the Application and Convergence report on Wednesday, February 20, 2013 at 11am PST/2pm EST. To sign up for this webinar, please visit the site here.