SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Adobe and Microsoft Partner to Improve Marketing, Sales and Customer Service

Adobe and Microsoft announced at Adobe Summit a strategic partnership focused on redefining management of marketing, sales and services to better engage with customers across all touch points. adobe

Through this partnership, Adobe’s Marketing Cloud Solutions will be integrated with Microsoft’s Dynamics CRM, creating a CRM-marketing solution that helps brands to take all customer engagements into account.

“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions. “The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”  

Adobe and Microsoft are also working on a connector to enable data and insights from Adobe Analytics to appear in Microsoft’s Power BI.

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Tuesday, 17 October 2017