SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Meet Veeam

This week we focus a Veeam - a deidcated community sponsor who get's SMB Nation! Here are seven ways to leave your lover and come over to Veeam! 


01 - Availability vs. Legacy BackupVeeam

is a solution that was specifically designed for the modern, highly virtualized hybrid cloud world. It allows you to meet aggressive SLAs for IT service recovery that can be measured in seconds and minutes versus the hours and days often required by legacy technologies.According to the 2017 Veeam Availability Report, Veeam customers meet their recovery time and point objective (RTPO™) SLAs 90% of the time compared to only 69% with their previous legacy provider. Veeam was built to manage the amount of data found in the data center of today — not the ones of yesteryear.

02 - Innovation vs. Status

QuoVeeam is an innovation leader with a proven history of being first to deliver market-defining capabilities, support of the latest platforms and the most comprehensive and forward-looking cloud vision in the industry.Legacy solutions were designed to protect the workloads of decades ago but still lack some of the key capabilities that Veeam invented, such as Instant VM Recovery® without limitations, SureBackup® and SureReplica, Virtual Labs, 2-in-1: backup and replication™ and many others! 



03 - Growth vs. Uncertain Future

Veeam is one of the fastest growing enterprise software companies today. It is a privately held rocket ship on target to reach $1 billion in yearly sales by 2018 with freedom to innovate. Recognized by Gartner, IDC and Ovum as a top choice among data protection and Availability solutions, Veeam’s forward momentum is in stark contrast with the lagging innovation and in many cases, the declining market share of legacy backup providers. As these providers impose mass layoffs and struggle to stay relevant in the modern data center, one can only speculate what additional steps will have to be taken to right the ship. Veeam’s growth shows no signs of slowing down — adding more than 4,000 new customers every month and new powerful capabilities with every release.

04 - Simplicity vs. Complexity

Veeam’s straightforward approach to licensing combined with a near-effortless scalable architecture and deployment gets you up and running in minutes. With no agents to protect virtual workloads or applications, two out of three Veeam customers spend 35% less time managing their Availability infrastructure which frees them up for more productive tasks.Compared to legacy solutions that impose antiquated capacity licensing requirements, myriad agents and separately licensed products, the choice is clear.

05 - Powerful Capabilities vs. Lack of Important Features

With industry-leading features such as instant, agentless recovery for tier-1 Microsoft applications, built-in WAN acceleration, secure end-to-end encryption, an innovative Scale-out Backup Repository™, deep integration with leading primary and deduplication storage arrays and advanced replication capabilities that enable near-continuous data Availability, Veeam’s capabilities are unrivaled by legacy backup solutions.

06 - Reliability vs. Guess Work

“It just works” – that is the feedback from Veeam customers. Veeam customers report substantially less downtime and fewer backup and replication failures than with legacy backup solutions. In fact, it’s the #1 reason enterprises select Veeam! Patented automated backup and replica testing AND recovery verification for 100% of your workloads, combined with Veeam’s industry-leading customer support will help you sleep better at night.Legacy backup solutions, on the other hand, have no infrastructure monitoring and no automated backup testing and recovery verification — leaving you vulnerable to potential data corruption and restore failures.07 - Customer Satisfaction vs. FrustrationVeeam’s customers are overwhelmingly satisfied with our product features and functionality, ease of use, technical support and sales effectiveness. With a Net Promoter Score (NPS) of 2x the industry average, 9 out of 10 Veeam customers WOULD recommend Veeam to their peers.Former legacy backup users tell us they switched to Veeam for the stable, hybrid cloud-focused, high performance that their previous solution couldn’t deliver.07+1 - One more reason to switch from Legacy BackupVeeam Agents for Windows and Linux built to protect your physical and public cloud (AWS, Azure, Google, etc.) workloads are FREE for 6 months and Veeam Backup for Microsoft Office 365 is FREE for 12 Veeam Backup & Replication is one of those rare solutions that surprises you right out of the box. I’ve been in the industry for more than 15 years, and I haven’t seen a product that has surprised me as much as Veeam has.

Continue reading

How to NOT be “THAT” Co-Worker 5 Tips to Building NOT Repelling Office Relationships

Shorr Success

By:  Lisa Shorr, Certified Image Consultant & Brand Building Specialist

You all know them, THAT employee in the office or colleague that just doesn’t get it.  That person who rolls their eyes or always responds to your questions in an exasperated, angry tone.  Are you picturing “that” co-worker in your mind?  I knew you were!  Every office has one or maybe two.  I call them the “Culture Crusher.”   

In the IT SMB world, the Culture Crusher is often ignored or tolerated because there is always a client or some other pressing emergency to deal with.  Taking the “I-will-deal-with-it-later” approach often leads to much greater issues.

I employed a Culture Crusher. Full disclosure, I’ve had a few of these challenging employees over the past 25 years.  As tech-savvy as this Engineer was, his people-skills, or lack-thereof, ultimately cost us a managed services client. We kept justifying his behavior because he had the tech skills our organization needed.  Had we known then, what we know now!

Our client called our office one day requesting a different Engineer because the one we assigned to their account, made them feel “stupid.”  Probing the upset client further revealed that this Engineer had a condescending tone. This tone carried over into our office and included eye-rolling, when a co-worker did not understand a tech issue.  Our Culture Crusher put a kink in my otherwise well-oiled chain.  He not only cost us a valuable client, we also lost productivity because his co-workers did not want to approach him when they had a tech issue, that only he could answer.  Are you the business owner nodding your head feeling sick to your stomach?  Or maybe the co-worker, who fell behind on completing a ticket and got into trouble because you did not want to approach your Culture Crusher, for fear of being berated?

Whether your office is a one-man band or 50 plus employees, behavioral awareness always makes the difference between building trust or burning a bridge.  A true leader is not necessarily the C-Level Executive, it is often someone who focuses on these skills:  

  1. Friendly Phone Skills – How many client IT issues can your company resolve remotely?  Cloud solutions have changed the dynamic from needing to go onsite to needing to pick up the phone to work with your clients.  It is more important now to pay attention to your tone of voice, volume and how fast you talk.  Do you or a team member have an engaging tone, sound happy and confident and speak at a slow enough pace to enunciate each word?  A phone call is often the only experience a client has with your company.  How you handle the phones sets the tone for building a relationship. 
  2. Choose Your Attitude – Don’t be the angry guy!  IT is a very emotional industry.  One-minute a client is singing our praises, the next they are screaming at us because “you (our IT provider) lost our files!”  Yes, we get blamed for all tech issues, even if they were out of our control!  This emotional rollercoaster takes a toll on our nerves.  An inspirational leader, takes this ride in stride and tries hard to consciously maintain a can-do, let’s deal with this attitude.  It’s easy to let this pressure seep under your skin and ooze out of you in the form of the Grinch Who Stole Christmas.  This hairy green monster, often hits a plateau in their career growth due to lack of maturity and a perceived inability to handle challenging problems. 
  3. Notice YOUR Nonverbal Behavior – Did you know, “We listen with our Eyes?”  Before a person utters a first word, their on-looker has surmised their wealth, health, hobbies, and whether they are management material or not.  We make “value judgements” based on what we were taught during our childhood.  Those ideas of what you “should” wear and how you “should” act, shape the way we view the world today.  In other words, people’s perceptions create their reality.  Take ownership of your actions.  Appear groomed and professionally dressed.  Stand tall versus slouch. Smile and make eye-contact.  Send the message to your client, prospect, employee that you genuinely care about what they have to say. 
  4. Adapt to Team Culture – Here is a secret:  A key component to a thriving, fast-growing business, is a cohesive team culture, an environment that fosters collaboration. Each team member appreciates the positive contributions of the extroverts and introverts alike. Listens to the hard-chargers and is thankful for the great peace-makers.  Makes a concerted effort to share corporate values and resolve issues based on the needs of the team and company versus having their own personal agenda.  There is no “I” in team!
    5.    No Geek Speak – Know your audience!  If you are speaking to a fellow techy, then go ahead and use technical jargon.  Talking to your client who doesn’t know the difference between a hard drive and a thumb drive, requires an entirely different approach.  An empathetic leader has the ability to describe a technical issue or resolution and be understood by all.  Your mission is to make others “feel” calm, comfortable and validated, not inadequate in any way.  
      

The next time you communicate with a client or co-worker, think, how do I want to be perceived by others?  Cultivator or Crusher, the choice is up to you.

To learn more about Perception and Image in the Workplace visit Lisa’s website:  http://www.shorrsuccess.com

About Lisa Shorr:
Lisa has spent over two decades in the sales and marketing arena. She is certified in Advanced Image Consulting from London Image Institute and owns two businesses, Shorr Success and Secure Future Tech Solutions. She has delivered Professional Development and Corporate Branding workshops and seminars across New England. She has styled many professional women and men on photoshoots, T.V. shows and in the privacy of their own closets! Her articles on style, career development and IT, have been published in notable magazines and newspapers including PC World, Providence Business News, GoLocalProv, Rhode Island Small Business Journal, So Rhode Island Magazine and Trade Secrets Magazine. Lisa is Vice President of Marketing and Communications for the Association of Image Consultants, NY-Tristate Chapter.

Continue reading

GODADDY LAUNCHES NEW WEBSITE SECURITY PRODUCTS POWERED BY SUCURI


GoDaddy Offers Customers World-Class Malware Removal and Website Protection

SCOTTSDALE, Ariz., June 21, 2017 /PRNewswire/ - GoDaddy Inc. (NYSE: GDDY), the world’s largest technology provider dedicated to shifting the global economy toward life-fulfilling independent ventures, today GoDaddylaunched GoDaddy Website Security, a cutting-edge website protection service to keep customers’ sites clean and free of malware. Website Security is powered by Sucuri, recently acquired by GoDaddy to further strengthen its security offerings, and provides world-class malware protection. It pairs powerful, comprehensive protection with ease of use.

The level of automation used by hackers in their exploits continues to grow. Networks of infected computers and devices pose a significant challenge to small businesses, with more than four percent of all internet traffic now being described as malicious. Security products need be equally automated and responsive to the changing environment.

“I can’t tell you how many times I’ve heard, ‘why would a hacker target me? I’m just a small business,’” said Kevin Doerr, Senior Vice President of Security Products at GoDaddy. “But hackers aren’t what you see in the movies – they now build sophisticated tools that hunt for known vulnerabilities on any website. Instead of breaking into one car, this is like a group of robots checking a parking lot of cars for unlocked doors. Websites owned by small businesses are far from impervious to this, although they may not have the preventative resources available to larger companies. We believe enterprise-grade security should be available to everyone, and that’s what we’re bringing to our customers with GoDaddy Website Security.”

Website Security offers continuous monitoring and daily malware scanning to detect any known security holes or issues on a website. If a website is infected by malware, GoDaddy’s Website Security guarantees fast response time, malware removal, and blacklist removal. Website Security premium plans add a second layer of protection, including a Web Application Firewall (WAF) that blocks malicious traffic before it gets to the website.

Key features and benefits include:

  • Guaranteed malware removal and hack repair: All Website Security products are backed by an army of talented security analysts who will not stop until the sites are 100 percent clean.
  • Expedited service for emergency cleanup: Website Security Express provides superfast malware removal service by security experts who will respond and fix the problems within 30 minutes of receiving a cleanup request.
  • Continuous security monitoring: Offers proactive protection with daily scans and immediate alerts in case anything unusual is detected – unlimited malware cleanups are also included at no extra charge.
  • Google blacklist monitoring and removal: Website Security monitors a number of blacklists such as Google, Norton, and McAfee to ensure your company’s reputation is protected. If a site is blacklisted, our security analysts will perform a complete malware and blacklist removal.
  •  Web Application Firewall (WAF) protection: Blocks malware from penetrating websites, and prevents malware reinfection after an attack so your site remains secure and safe.
  • Content Delivery Network (CDN) accelerator: Global business sites can benefit from CDN to boost site speed and performance to ensure that pages load quickly, no matter where in the world customers are located.
  •  Distributed Denial of Service (DDoS) Mitigation: Attacks such as an HTTPS Flood Attack and DNS Amplification DoS Attack can bring down a website by overwhelming it with a flood of automated traffic. Our advanced security monitoring and Web Application Firewall (WAF) prevents these types of attacks before they occur.

    GoDaddy’s Website Security products are available starting at $6.99 per month.

    For more information, visit https://www.godaddy.com/web-security/website-security

    Connect with GoDaddy on Facebook , Twitter & LinkedIn

    About GoDaddy
    GoDaddy’s mission is to radically shift the global economy toward life-fulfilling independent ventures. With more than 14 million customers worldwide and more than 63 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.
Continue reading

6 Digital Marketing Trends and Tips for Startups

Startups usually run on a shoestring, which means that they have limited marketing budgets. In order to reach their target audience and boost their business, startup owners have to be very creative and use every possible digital marketing Trends 1marketing strategy they have at their disposal. There are lots of cost-effective tactics that can be used, but having a well-defined strategy is essential for their implementation and success. If you do everything properly, you can expect a 50% increase in conversion rates.

Instant Messaging
Apps such as Viber, WhatsApp, Snapchat, or Tango are dominating the world of digital marketing. No wonder this is so when they offer easy audience segmentation as well as personalized communication. Messages that companies send their customers via instant messengers have very high open rates. As messages are precisely targeted and sent directly to customers, their reach is significantly higher than that of social media channels. Due to the fact that instant messages, even though they’re commercial, add a human touch to faceless and generic advertising communication, people open them within a few minutes, and their impact is instantaneous.

Outreach
There’s no better way to promote your business than to partner with an influencer from your industry. First of all, select someone who shares the same values and who doesn’t have a huge following. These, so-called micro-influencers with 10,000-100,000 followers, are more accessible to startups and SMBs, and they’re not too expensive. Besides that, although their following is smaller, it’s very loyal which means that your products and services will be presented to a relevant, target audience interested in what you have to offer. Another factor is even more important than the number of followers, and it’s their engagement. Always go for an influencer, or a Facebook group with responsive followers who like, share and comment a lot.

Mobile optimization
Google has reported that 9 out of 10 people leave a mobile website if they can’t find what they’re looking for right away. At the same time, a statistic has shown that 22.3% of all retail e-commerce dollars in the U.S. were spent through mobile devices. Obviously, if you want to grow your business, you need to optimize your website for mobile. If you take into consideration that more searches take place on mobile than on computers, it’s clear that you’re wasting a great opportunity to improve brand visibility if your site isn’t mobile friendly.

Video
Modern consumers are annoyed and fed up with traditional, intrusive ads and pop-ups. They want something to engage, educate, and entertain them. Valuable, relevant content can do wonders for your brand building efforts and awareness, which is why you need to come up with a stellar content strategy. Video has to be its essential part, as surveys say that people spend 1/3 of all their online activity watching videos. Live streaming adds a sense of urgency and interactivity to your video efforts and helps you connect with your customers on a more personal and direct level. However, in order to benefit from videos, they need to be well-produced and of high quality.

Social media
Social media platforms can amplify your brand message and help you expand your reach. Spreading the word on Facebook or Twitter can help you crowdfund your startup, grow your customer base, or generate traffic. It’s true that certain social media websites try to capitalize on paid ads, but their price is still moderate, which makes them affordable even for businesses with small budgets. Social proof, one of the most effective marketing tools, can be successfully generated and shared via social media, thus adding credibility to your business. Apart from improving brand visibility, social media channels can help you obtain valuable information about your customers and improve both your products and customer service.

Big data
Big data has the power to transform digital marketing by providing marketers with the necessary information, crucial for understanding and improving the results of their campaigns. Predictive analytics is highly useful for predicting customer behavior, customer profiling, reducing churn, and lead generation. All this can turn a modest startup into a highly successful venture. Many SMB owners fail to take advantage of big data because they believe that it’s too expensive, but as a matter of fact, there are more affordable options in which you can invest. Implementing this technology can be a real game changer for your business.

Digital marketing offers any startup a great chance to stand out and be noticed among the tons of its competitors’ commercial messages.

Nate Vickery is a business consultant and an online author mainly focused on latest trends in marketing and growth hacking. He is also the editor at Bizzmarkblog.com.

Continue reading

MyDigitalShield Unveils OmniWAN, a SD-WAN Solution Designed for the SMB Market

MyDigitaial Sheild

New solution brings the high quality and reliability of expensive MPLS networks to low-cost broadband with baked in enterprise security

Wilmington, DE– June 20th, 2017My Digital Shield (MDS), a leading provider of Security-as-a-Service (SECaaS) for small businesses, announced today the release of OmniWAN, a SD-WAN solution tailored to small and medium-sized businesses (SMBs). A combination of Elastic UTM and SD-WAN, OmniWAN brings important quality metrics to existing internet connections, turning cable, DSL and more into enterprise-quality MPLS, without the costly price. Having offered OmniShield, an ElasticUTM platform tailored to provide Fortune 500-grade managed security services to SMBs, MDS sought out to create a high-performing, secure UTM coupled with high-performing internet connectivity at a small business price.

OmniWAN optimizes the internet connection or bonds multiple internet connections, sets several parameters and adds dynamic guardrails in order to keep all traffic flowing optimally. OmniWAN also adds other technology to ensure all applications are treated and optimized according to how they should be treated across the network. All applications, including voice, video streaming, music, webcasts, video conference and file transfers, are sensitive to different network parameters such as bandwidth, latency, jitter, packet loss, fragmentation, etc. OmniWAN ensures each application receives the optimal treatment for its sensitivity requirements.

"SD-WAN and ElasticUTM are extremely powerful independently, but when properly used together, the enhancements are exponential," said Andrew Bagrin, founder and CEO of MyDigitalShield. "We didn't want to become another SD-WAN provider; our goal was to enhance OmniShield while building a combined solution for the SMB market. As a result, we are able to bring the high quality and reliability of expensive networks at lower costs, but with baked in high-end security."

Tested by MDS channel partners for months, OmniWAN and OmniShield have shown great success.

"OmniShield has always been an amazing concept for security and one which has proven to be extremely effective for our clients; however, I was a bit skeptical about OmniWAN,” said Kenneth Holley, founder and CEO of Information Systems Integration, a premier MDS channel partner. “After experiencing it first hand, thoroughly testing in our lab and several other locations, I am amazed at how the combined solution works so well. The improvements to the networks are incredible.  Absolutely everything works better, is faster and more secure. The OmniWAN and OmniShield combination is exactly what we - and our clients - needed."


For more information about MDS’ OmniWAN, visit http://www.mydigitalshield.com/omniwan/.

About My Digital Shield
My Digital Shield (MDS) is a leading provider of ElasticUTM and SD-WAN fused as a platform that provides enterprise-quality connectivity and security technology to small businesses and branch offices. Based on industry-leading unified threat management (UTM) technology, MDS’ customizable cloud-based security solution offers continual protection against cyber threats and intrusion at an affordable price. With no bandwidth pollution, the ElasticUTM delivery model ensures that the latest virus definitions and threat updates are in use for continual threat prevention. Founded in 2013, MDS serves thousands of managed service providers (MSPs) and small businesses in various industries, including retail, restaurants, hospitality, and professional services. For more information, visit www.mydigitalshield.com or follow on Twitter @MyDigitalShield.

Continue reading