SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Guest Blog: You Are the Ultimate Sales Technology

joanne blackBy Joanne Black, Founder, No More Cold Calling, LLC

Technology is fantastic, but it will never replace a great salesperson.

You are the ultimate sales technology! As a buyer, I don’t care how your technology works until I know what it can do for my business. The same is true for your prospects and clients.

Over the last 30 years, I’ve seen technologies come and go. Many of them have contributed to the effectiveness of salespeople, but none of them has managed to replace us. And I doubt this will ever change, because selling is (and has always been) a person-to-person business.

Some Things Never Change

The digital world, as great as it is, threatens our personal connections. Whether your business is ultrahigh tech or low tech, the most important business buying decisions are still based on personal relationships. Your customers buy from you because they like and trust you and your organization—or because someone they like and trust has referred you.

There are hundreds of great applications that help us work more efficiently—including CRM, marketing automation, social-selling tools, and more. But closing deals is still our job. We will never replace real human engagement with tweets and status updates.

Finding the Right Balance

So what do you do? Simple. You use technology to facilitate your sales process—to conduct research, find referral sources, organize information, and provide buyers with valuable information. What you don’t do is rely on it to make a sale.

The next time you connect with a prospect, really connect. Pick up the damn phone and have a real conversation.

For more on how to strike the right balance between sales technology and relationships, get your copy of my new book, Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal—now available on Amazon and at Barnes & Noble. Or get the digital version for your Kindle or Nook.

Check out more of Joanne's blogs on: http://www.nomorecoldcalling.com

attachedapps: Helping partners grab the low-hangin...
September Beerfest Announced for Boston, MA Area
 

Comments 2

Freeman on Thursday, 30 August 2018 10:38

You can’t run your business on Excel and Quickbooks any more. That old ERP that you’ve been using since Gerald Ford was president? It belongs in a museum. Your systems have more shortcuts and customizations than the Millennium Falcon (and are about as reliable). Netsuite Implementer

You can’t run your business on Excel and Quickbooks any more. That old ERP that you’ve been using since Gerald Ford was president? It belongs in a museum. Your systems have more shortcuts and customizations than the Millennium Falcon (and are about as reliable). [url=https://rxd.systems/]Netsuite Implementer[/url]
Armstrong on Friday, 02 August 2019 03:54

There are hundreds of great applications that help us work more efficiently—including CRM 210-451 dumps, marketing automation, social-selling tools, and more 210-455 dumps. But closing deals is still our job. We will never replace real human engagement with tweets and status updates 300-070 dumps.

There are hundreds of great applications that help us work more efficiently—including CRM [url=https://www.dumpsleader.com/210-451-exam-dumps.html]210-451 dumps[/url], marketing automation, social-selling tools, and more [url=https://www.dumpsleader.com/210-455-exam-dumps.html]210-455 dumps[/url]. But closing deals is still our job. We will never replace real human engagement with tweets and status updates [url=https://www.dumpsleader.com/300-070-exam-dumps.html]300-070 dumps[/url].
Already Registered? Login Here
Guest
Wednesday, 22 January 2020

Recent Comments

Edward foX MachNation provides recommendation for IoT security vendors
21 January 2020
I am typically to blogging and i really appreciate your content regularly. This content has really p...
Edward foX LOGICnow launches enhancement to IT service management platform
21 January 2020
you possess a excellent weblog here! want to make some invite posts on my own weblog? buddhist funer...
Edward foX Local Community Member Celebrates 18 Years in Business
21 January 2020
When I originally commented I clicked the -Notify me when new surveys are added- checkbox and after ...