SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

SMB Digital Transformation: Why, When, Where and How?

Digital Transformation

 

SMB Group’s 2017 U.S. Small and Medium Business Digital Transformation Study reveals that today’s small and medium businesses (SMBs) have tuned into the digital revolution. As noted in Pulse Check: SMBs and Digital Transformation, roughly three-quarters of SMB (including small (1-99 employee), medium (100-999 employee) and upper midmarket (1,000-2,500 employee) businesses) decision-makers agree/strongly agree that digital technology is impacting their businesses and industries.

So, why, when, where and how will SMBs place their digital bets?

Why: Drivers for Digital Transformation
The top reasons that SMBs are investing in digital technology are to attract new customers, improve employee productivity and streamline operations (Figure 1). However, the top-ranking driver varies fairly dramatically based on company size as follows:

  • Small business: attract new customers
  • Medium business: keep up with competitive pressures
  • Upper midmarket: improve employee productivity

Figure 1: Top Drivers to Invest in Digital Technology

invest in digital

When: Most SMBs Are in the Planning Phase


Survey results indicate that 48% of SMBs are currently planning to engage in activities that will help them adapt and transform their businesses for a digital future. Meanwhile, 36% are already implementing activities to support digital transformation, and 16% have no plans underway.

Phase of digital transformation correlates strongly with company size (Figure 2). Upper mid-market and medium businesses are 2.6 and 1.9 times more likely, respectively, to say they’re currently engaged than small businesses. In addition, younger companies–those that have been in business less than 5 years–are twice as likely to be currently involved in activities to support digital transformation.

Read more 

For IT in 2018, Think Change and Change Again
Now Anyone Can Use Google’s Powerful AI Chips Call...

Recent Comments

Edward foX Telkonet EcoSmart System to be Installed in Brazil Hilton Hotel
21 May 2019
Howdy, i read your blog occasionally and i own a similar one and i was just curious if you get a lot...
muneer ahmed Oracle releases HCM Cloud updates, supports HR best practices
20 May 2019
definately enjoy every little bit of it and I have you bookmarked to check out new stuff of your blo...
shameem Snom Services Deployed in School District
20 May 2019
Snom Technology AG proclaimed today the twitch of a main deployment of Lync 2013 with its Snom 710 a...