SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

On the Road Again – Lenovo Tech Wheels Tour

One of the jewels at the recently completed Lenovo Summit (Orlando, April 2017), hardly hidden, was the Lenovo Tech Wheels truck. It represents the initial on-the-road outreach by Lenovo to tell it’s story to the people, one truck stop at a time.

Starting this Spring, Lenovo’s Tech Wheels truck will visit partner sites, stores and events in the Southeast US LenovoTechTruckTour region (Lenovo is based in North Carolina).

If this sounds like a redo from yester year, you are partially correct. SMB Nation readers will fondly recall the Microsoft Across America tour trucks and buses before the Great Recession. Here’s the good news. The Lenovo Tech Wheels tour is bringing that excitement back. Thank you.

The Tech Wheels truck that I toured (pictured) was a first class GEEK CAVE. Here is an example of how it works. The idea is that this vehicle will pull up to the office building where you have your MSP consulting and reseller practice. The trailer then spreads its wings to create a demonstration lab showing Lenovo wares. To me the secret sauce was the presentation, just like how an upscale restaurant presents gourmet food. It’s all in the presentation and Lenovo’s Tech Wheels scores high marks here.

So what’s it all mean? The Lenovo fiscal year just started April 1st. This is a pilot program with one truck running in the current fiscal year. If successful, I would offer you can anticipate seeing additional Lenovo Tech Wheels trucks in the next fiscal year. And once it hits critical mass, it’s essentially recreated the Microsoft Across America tour – updated by about ten years. Think of this as an “event in a truck” because the desired motion an MSP would take is that customers would be invited to walk through the Lenovo Tech Wheels truck and be dazed and amazed.

I’ll keep you posted on the progress of this initiative as I have a personal interest in its success.

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