SMB Nation Blog

SMB Nation has been serving the Bainbridge Island area since 2001, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Now Sales Is Buying Bright Shiny Objects, Too

 

 

Maas Companies ImagePublished on May 18, 2017

Jill Rowley

I’ve seen this movie before, over in MarTech. I spent a decade at Eloqua building the marketing automation space from 2002-2012. Scott Brinker coined the term Chief Marketing Technologist in 2010 and has documented the “category” growth from ~ 150 applications to over 5,000 in 2017. Anything that could be automated was automated - at least at some companies - often without much thought as to the strategic plan underlying these sparkly new toys.

Marketing Technology Landscape 1

 

 

Now, the same thing is happening in SalesTech. Here’s one glimpse at this expanding universe from Nancy Nardin at Smart Selling Tools:

Smart Technology landscape 1

And here’s a more analytical look at the landscape, minus all the players:

 

Read More

Recent Comments

ryan donald Trend Micro Promotes Importance of Cyber Security Education for Millennials through Internship Program
20 September 2017
Having a serious watch on the cyber security is a need of the hour. With so many cyber related crime...
Armstrong Meeting the data protection needs of Educational customers is about a lot more than just backup and recovery!
18 September 2017
Backup and recovery to safeguard against anything from operator error to natural disaster, archiving...
Armstrong CompTIA Reveals 12 Tech Trends to Watch in 2016
18 September 2017
Studying with Examsleader’s comptia a+ braindump 220-901 PDF is to experience something innovative a...